Novig

Novig is a United States-based sports prediction market that positions itself as an alternative to traditional sportsbooks. Rather than acting as a bookmaker that sets odds and takes a cut on every wager, Novig operates a peer-to-peer trading model in which users trade against one another on sports outcomes. The platform describes itself as "the leading sports prediction market in the US, now available nationwide," and it markets its core difference as a 0% house edge versus the 4–10% house edge typical of traditional sportsbooks. The product covers the standard menu of American sports betting markets: moneylines, spreads, props, futures, and parlays. Because it is structured as a market rather than a book, Novig emphasizes transparent pricing and the ability for users to "get the best price — or set your own," meaning participants can post their own prices rather than only accepting a bookmaker's number. The company also highlights that winner limits are "never" imposed, contrasting with sportsbooks that commonly limit successful bettors. Novig promotes a loyalty and rewards layer through "Novig Points," which it says pay out whether a user wins or loses, and it emphasizes seamless deposits, withdrawals, and cash-outs. Its marketing claims include total winnings paid out, savings versus traditional sportsbooks, volume traded, and a user base described in the thousands of traders nationwide. The app is distributed through the Apple App Store and Google Play, and the company runs a sign-up promotion offering $50 in trade credits for a deposit of $10 or more. Access is restricted to users aged 21 and over, consistent with US sports betting regulation. As a prediction-market style operator, Novig sits at the intersection of sports betting and financial trading. Its positioning targets "sports traders" rather than casual bettors, and its brand identity is built around the ideas of peer-to-peer exchange, zero house edge, and user-set pricing. The company is privately held and, based on the available evidence, does not disclose a parent company or ownership group.

Novig is a US sports prediction market that presents itself as a peer-to-peer trading venue rather than a traditional sportsbook. According to its official website, the platform is "the leading sports prediction market in the US, now available nationwide." Its core proposition is that users trade against one another on sports outcomes, which the company contrasts with the standard sportsbook model in which the house sets odds and retains a margin. The company markets a 0% house edge, compared with the 4–10% house edge it attributes to traditional sportsbooks, and claims a 25% user profitability rate versus 2% for sportsbooks. It also states that winner limits are "never" imposed, whereas sportsbooks commonly limit winning accounts. Novig allows users to "get the best price — or set your own," indicating a market structure in which participants can post prices rather than only accept a bookmaker's line. The product set covers moneylines, spreads, props, futures, and parlays. Novig layers on a rewards program called Novig Points, which it says pays out whether a user wins or loses, and it emphasizes seamless deposits, withdrawals, and cash-outs. The platform reports metrics including total winnings paid out, savings versus traditional sportsbooks, volume traded, and a user base in the thousands of traders nationwide. Distribution is through the Apple App Store and Google Play, and the company runs a sign-up offer of $50 in trade credits for a deposit of $10 or more. Access is limited to users aged 21 and over, in line with US sports betting rules. The available evidence does not disclose a founding year, founder, headquarters city, parent company, or ownership group, and the company appears to be privately held.

A peer-to-peer sports prediction market positioned as a trader-friendly alternative to traditional sportsbooks, emphasizing 0% house edge, user-set prices, and no winner limits.

• Peer-to-peer sports prediction market

  A market where users trade sports outcomes against each other with a 0% house edge.

• Moneylines, spreads, props, futures, and parlays

  The core sports markets available for trading on the platform.

• Novig Points

  A rewards program that pays out whether a user wins or loses.

• 2026

  Some female athletes criticize Novig's 'Just Sports' ad

  Novig's 'Just Sports' advertising campaign starring Sydney Sweeney drew backlash from some female athletes, who said the advertisement hurt progress on the perception of women in sports. Novig co-founder Jacob Fortinsky said the ad's purpose was not about representing female athletes and that the company has 'nothing to apologize for.'

  Source

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• Unconfirmed

  Reported2026.10.03

  Some female athletes criticize Novig's 'Just Sports' ad[2]Some female athletes criticize Novig's 'Just Sports' adcnbc.com

  Novig's 'Just Sports' ad campaign starring Sydney Sweeney drew backlash from some female athletes, who said the advertisement hurt progress on the perception of women in sports. Novig co-founder Jacob Fortinsky said the ad's purpose was not about representing female athletes and that the company has 'nothing to apologize for.'

• 2026.09.09

  Reported2026.10.03

  Novig unveils 'Just Sports' ad campaign starring Sydney Sweeney[2]Some female athletes criticize Novig's 'Just Sports' adcnbc.com

  Prediction market platform Novig unveiled its 'Just Sports' ad campaign starring Sydney Sweeney on Sept. 9, 2026, highlighting the platform's focus on sports event contracts. Co-founder Jacob Fortinsky said trading volume rose nearly 94% and first-time depositors surged more than 218% in the 20 days before and after the campaign launch. Sweeney approached Novig about taking an equity stake, the size of which the company did not disclose.

• 2026.08.14

  Reported2026.08.20

  Novig sues Wisconsin AG Kaul to block enforcement of state gambling law[3]Novig起诉威斯康星州总检察长考尔以阻止州赌博法执行whsm.com

  Prediction market company Novig filed a federal lawsuit against Wisconsin Attorney General Josh Kaul seeking an injunction to prevent enforcement of state gambling laws against its transactions, arguing federal law preempts Wisconsin's regulations and that the Commodity Futures Trading Commission has exclusive jurisdiction over its event contracts.

• 2026.08.14

  Reported2026.08.17

  Novig sues Wisconsin over prediction market regulation[4]Novig起诉威斯康星州预测市场监管covers.com

  Prediction market operator Novig filed a lawsuit in the U.S. District Court for the Western District of Wisconsin against Wisconsin Attorney General Josh Kaul and state gaming administrator John Dillett, seeking to stop the state from applying gaming regulations to its platform. Novig argues the Commodity Exchange Act gives the CFTC authority over prediction platforms, preempting state enforcement.

Read more

1. 1Novig: Sports Prediction Market | Trade Peer-to-Peernovig.com
2. 2Some female athletes criticize Novig's 'Just Sports' adcnbc.com
3. 3Novig起诉威斯康星州总检察长考尔以阻止州赌博法执行whsm.com
4. 4Novig起诉威斯康星州预测市场监管covers.com
5. 5Novig Sues 3 More States in 1st Week Operating Prediction Marketscovers.com
6. 6Prediction market firm sues Kaul to prevent enforcement of Wisconsin gambling lawwpr.org
7. 7Prediction Market Firm Sues Kaul to Prevent Enforcing Wisconsin Gambling Lawurbanmilwaukee.com