Novosteel
Swiss international steel trading company headquartered in Neuchâtel, founded in 1988 and majority-owned by Harris Steel Group/Nucor since 2005.
Last updated September 29, 2026
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Overview
Novosteel SA is a Swiss international raw materials trading company headquartered in Neuchâtel. Its core business is the trading of steel, which it purchases directly from steel producers and resells primarily to the manufacturing industry, wholesalers, and stockholding traders. In addition to its head office in Neuchâtel, Novosteel maintains offices in Montreal, Los Angeles, and Shanghai. The company was founded in Neuchâtel in 1988. In 1999, Michael Setterdahl, who had served as managing director since the founding, took full control of the company. Novosteel subsequently expanded its trading activities, working with more than 60 suppliers in 25 countries and over 180 customers in 18 countries, reaching annual sales of around 250 million Swiss francs. In 2005, the Canadian Harris Steel Group, which has been part of the U.S. Nucor Corporation since 2007, acquired a 75 percent stake in Novosteel. As a steel trader rather than a producer, Novosteel occupies an intermediary position in the steel supply chain, connecting steel mills with industrial consumers and distributors across multiple continents. Its international office network supports sourcing and sales activities in North America, Europe, and Asia.
History
Novosteel SA was founded in 1988 in Neuchâtel, Switzerland. From its founding, Michael Setterdahl served as managing director. In 1999, Setterdahl acquired full control of the company. Under his leadership, Novosteel expanded its trading activities significantly, building a network of more than 60 suppliers across 25 countries and over 180 customers in 18 countries, with annual sales reaching approximately 250 million Swiss francs. In 2005, the Canadian Harris Steel Group acquired a 75 percent stake in Novosteel. Harris Steel Group itself became part of the U.S. steel producer Nucor Corporation in 2007, making Novosteel part of the Nucor group. The company operates internationally with offices in Neuchâtel (headquarters), Montreal, Los Angeles, and Shanghai.
- 2007
Harris Steel Group becomes part of U.S. Nucor Corporation, making Novosteel part of the Nucor group.
- 2005
Canadian Harris Steel Group acquires a 75 percent stake in Novosteel.
- 1999
Michael Setterdahl, managing director since founding, takes full control of the company.
- 1988
Novosteel SA founded in Neuchâtel, Switzerland.
Products and positioning
International steel trading intermediary connecting steel producers with industrial consumers, wholesalers, and stockholding traders.
Steel trading
Purchase of steel directly from producers and resale to manufacturing industry, wholesalers, and stockholding traders.
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