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Numeracy Lab

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A Taiwan mathematics-education brand that makes math more engaging and connected to everyday life through courses, camps, exhibitions, learning materials, and public-facing educational content.

Last updated September 29, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Numeracy Lab (數感實驗室) is a Taiwan mathematics-education brand founded in 2016 by Pei-yu Liao and Yi-wei Lai, an associate professor in the Department of Electrical Engineering at National Taiwan Normal University. The founders established the brand to challenge fear and misconceptions about mathematics and to help learners see how mathematical ideas relate to everyday life. The company describes its approach as hands-on mathematics: children explore concepts through experiments, interaction, and cross-disciplinary activities rather than encountering math only as an abstract school subject or a test-taking exercise. Its work spans educational services and public engagement. Numeracy Lab designs mathematics courses and winter and summer camps for elementary- and junior-high-school learners, family and school activities, parent talks, teaching materials, lesson plans, and competency-oriented exercises. It also develops mathematics exhibitions, including the travelling “Around the World with Mathematics” exhibition, and creates popular-science articles and videos. Its website presents both in-person and online courses, and says its camp programs serve children across northern, central, and southern Taiwan as well as overseas Chinese-speaking participants online. The homepage also describes a mathematics-themed YouTube channel and social-media presence. In 2020, Numeracy Lab became a startup derived from National Taiwan Normal University. The organization says its team brings together expertise in mathematics, design, education, and advertising, and that its teaching design emphasizes STEAM and thematic cross-disciplinary learning. In 2024 it established 美數學院 (Meishu Academy), extending its elementary-school learning offer to combine mathematics, aesthetics, and social-emotional learning. The website identifies Liao as CEO and head of teaching and Lai as co-founder and an associate professor and research-and-development dean at National Taiwan Normal University. No parent company, ownership details, or headquarters address are established by the supplied evidence.

History

Numeracy Lab was founded in Taiwan in 2016 by Pei-yu Liao and Yi-wei Lai. According to the brand’s account, Lai’s father had devoted himself to promoting enjoyable mathematics. After his father died, Lai decided to carry on that work, and, encouraged by Liao, the couple established Numeracy Lab to address Taiwanese students’ misunderstandings and fear of mathematics. The founding idea was to restore the connection between mathematics and everyday life and help children become more willing to explore knowledge. From the beginning, the organization’s stated teaching principle has been hands-on mathematics: use experiments and interaction to connect abstract ideas with real-world contexts and stimulate interest. Its activities have included mathematics camps, creative exhibitions, talks for parents, courses, educational materials, and digital media. The organization has described its team as drawing on mathematics, design, education, and advertising, with teaching design centered on STEAM and thematic interdisciplinary learning. The brand’s milestones include receiving the Future Education Taiwan 100 recognition in 2017. In 2020, it formally became a startup derived from National Taiwan Normal University, expanding its education work. In 2022 it held the “Around the World with Mathematics” exhibition, presenting relationships between mathematics and global cultures; the about page reports more than 140,000 visitors. The same page says its Numeracy Universe Exploration Course raised funds on the Zeczec platform in 2022 and again in 2024, with more than 2,000 families supporting the campaigns and total fundraising exceeding NT$10 million. In 2023, Numeracy Lab received the Parent-child World Education Innovation 100 recognition. In 2024, Numeracy Lab established 美數學院 (Meishu Academy), an elementary-school learning initiative described as combining mathematics, aesthetics, and social-emotional learning. The brand also operates the Numeracy Cup creative competition, which has promoted interdisciplinary learning across mathematics, literature, and art since 2018. Its current service descriptions include elementary- and junior-high-school classes and camps, family and school activities, licensed content and teaching-material development, exhibition planning, science communication, video production, and education-and-marketing collaborations. The website lists current courses and events, including in-person and online offerings, and describes online participation by overseas Chinese-speaking learners. The supplied evidence does not establish a corporate parent, ownership structure, or headquarters address.

  • 2024

    Meishu Academy established

  • 2023

    Recognized by Parent-child World Education Innovation 100

  • 2022

    Around the World with Mathematics exhibition

  • 2022

    Numeracy Universe Exploration Course crowdfunding

  • 2020

    Becomes a National Taiwan Normal University spin-off startup

  • 2018

    Numeracy Cup creative competition begins

  • 2017

    Recognized by Future Education Taiwan 100

  • 2016

    Numeracy Lab founded

Products and positioning

Hands-on, life-connected mathematics education designed to make math useful, learnable, and enjoyable, with an emphasis on interdisciplinary learning and public engagement.

  • Numeracy Universe Exploration Course

    A mathematics learning course that the brand reports was crowdfunded on Zeczec in 2022 and 2024.

  • Mathematics experiment camps and courses

    Hands-on mathematics programs for children, including seasonal camps and school-term courses.

  • Meishu Academy

    An elementary-school learning initiative combining mathematics, aesthetics, and social-emotional learning.

Brand decisions

  • Formalized its status as a university-derived startupOther
  • Expanded into mathematics, aesthetics, and social-emotional learningOther

Sources7 sources

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