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o.b.® is a German tampon and feminine care brand with over 75 years of experience in menstrual protection.

Last updated September 15, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

o.b.® is a German tampon brand that describes itself as a menstruation expert with over 75 years of experience. Its product range includes tampons such as o.b.® ProComfort® Normal, o.b.® ExtraProtect Normal, o.b.® Original Normal and o.b.® Organic Normal, as well as period underwear such as o.b.® Periodenslip and o.b.® Teens Periodenslip. The brand states that every component used in its tampons is selected according to strict criteria to meet high safety and quality standards, and that its top priority is ensuring its tampons are safe, comfortable and effective. The o.b.® name is an abbreviation of 'ohne Binde' (without pad).

History

According to the brand's history page, in 1947 German engineer Dr. Carl Hahn came across an advertisement for tampons in an American magazine and was immediately fascinated, as no such product existed on the German market. He was supported in the development by two partners: Dr. Heinz Mittag, a lawyer, and — more decisively — Dr. Judith Esser, a gynecologist and enthusiastic swimmer whom he recruited for medical advice. Together the three pioneers developed the o.b.® tampon. The name expresses their idea: o.b.® is the abbreviation for 'ohne Binde' (without pad), chosen to make the product name discreet, modern and elegant. The abbreviation proved very successful, and 'o.b.' has since become a synonym for 'tampon'. The brand states it has been a part of the lives of millions of women for over 70 years and a symbol of their self-confidence.

Products and positioning

Menstruation expert with over 75 years of experience, offering reliable, comfortable and safe menstrual protection.

  • o.b.® ProComfort® Normal

    A tampon product listed on the o.b.® website.

  • o.b.® ExtraProtect Normal

    A tampon product listed on the o.b.® website.

  • o.b.® Original Normal

    A tampon product listed on the o.b.® website.

  • o.b.® Organic Normal

    A tampon product listed on the o.b.® website.

  • o.b.® Periodenslip

    Period underwear listed on the o.b.® website.

  • o.b.® Teens Periodenslip

    Period underwear for teens listed on the o.b.® website.

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