Obi Worldphone
Defunct smartphone brand founded by a former Apple executive.
Last updated August 26, 2026
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Overview
Obi Worldphone was a smartphone manufacturer founded in 2014 by John Riccitiello, a former Apple executive. The company aimed to provide affordable smartphones for emerging markets but failed to succeed and ceased operations around 2017.
Products and positioning
Mid-to-low-end market
Product categories. Smartphones
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