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Retailer / private label

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OIL! is a fuel station brand operating around 320 stations in Germany, Austria, Switzerland and Denmark.

Last updated September 10, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

OIL! Tankstellen describes itself as a future-oriented brand in the independent fuel station market, offering comprehensive service around the car. Its stations are run with a medium-sized character and close customer relationships. The network currently comprises around 320 OIL! stations in Germany, Austria, Switzerland and Denmark. In 2023 OIL! Tankstellen was taken over by the Prax Group, UK. In 2024 the brand marked its 30th anniversary.

History

OIL! Tankstellen states that what began 30 years ago with a handful of stations is today a continuously growing fuel station network. In 2023 OIL! Tankstellen was taken over by the Prax Group, UK. In 2024 the brand celebrated its 30th anniversary. In 2022 OIL! was voted first place in the overall rating of 'Germany's Best Fuel Stations 2022' in a customer survey by DtGV. In 2023 a first partnership of OIL! tank & go in Denmark was founded to install an ultra-fast charging network. On 18 June 2026 OIL! opened a new station in Vonsild near Kolding, Vonsildvej 105 A, the 71st OIL! station in Denmark; it is unmanned and designed for self-service.

Products and positioning

Future-oriented brand in the independent fuel station market, offering comprehensive service around the car with high quality standards and environmentally conscious action.

Product categories. Fuel · Coffee and drinks · Warm, savoury and sweet food · Snacks · Vehicle accessories · Car wash

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