Omnisend

Omnisend is an email and SMS marketing platform for ecommerce brands. It started in 2014 as Soundest, a simple email marketing tool for ecommerce brands, and became Omnisend in 2017 as an omnichannel marketing automation platform. The platform offers AI, campaigns, automation, segmentation, forms and popups, reports, and email, SMS, and push channels.

Omnisend started in 2014 as Soundest — a simple email marketing tool for ecommerce brands. In 2017, Soundest became Omnisend, an omnichannel marketing automation platform. In 2018, SMS was added as a new channel for campaigns and automation. In 2019, Omnisend was among Shopify's Top 5 apps for email marketing and marketing automation. In 2020, Omnisend’s US office opened. In 2021, there was an Amazon advertising partnership and Deloitte Technology UKFast50, 38th place. In 2022, Financial Times #77, Deloitte UKFast50 #44 for the 3rd year in a row. In 2023, recognized among Deloitte’s 500 fastest-growing technology companies in EMEA. In 2024, grew the Omnisend team to 250 employees. In 2025, reached 150,000 online stores using Omnisend and was named “Best Overall Email Marketing Company” by MarTech Breakthrough.

Email & SMS marketing so good, it’s boring. Big-platform features, smaller bill, migration's on us.

• Omnisend AI

  Let AI write copy, pick send times, and segment your audience. You just hit approve.

• Campaigns

  Send email and SMS campaigns — together or separately. Upload your brand assets once, and create on-brand campaigns every time.

• Automation

  Build workflows for welcome, abandoned cart, post-purchase, and more. Let them bring in revenue on autopilot.

• Segmentation

  Segment by behavior, purchase history, engagement — or all three — so every send feels intentional.

• Forms and popups

  Collect emails and phone numbers with branded, high-converting forms. No coding required.

• Reports

  See sales, performance, and engagement with clear reports that help you decide what to do next.

• Channels

  Email, SMS, and push — all in one platform. One message, multiple touchpoints, so you can reach customers wherever they are.

1. 1Official Email Marketing Software for Ecommerce | Omnisendomnisend.com
2. 2About us - Omnisendomnisend.com