An Israeli sports media brand focused especially on football and basketball coverage.
Last updated August 31, 2026
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Overview
ONE, also known as ONE.co.il, is an Israeli sports journalism and media company whose principal digital outlet covers domestic and international sport. Its editorial emphasis is Israeli football, supplemented by reporting on football around the world, Israeli and international basketball, and a broader category of other sports. The brand is regarded as one of Israel’s two leading sports websites, alongside Sport5.co.il, according to audience research cited in reference material. The company was founded in 1999 by Udi Milner and Gil Menkin. Its initial purpose was connected to coverage of “The 91st Minute,” a sports television program broadcast on Israel’s Channel 2. As the Israeli online sports-media market developed, several competing sites reportedly disappeared, while ONE continued operating with financial support from the production company Telad. This early backing helped the site survive the competitive consolidation of the sector. ONE organizes its journalism into recognizable editorial areas, including Israeli Football, World Football, Israeli Basketball, World Basketball, and Other Sports. This structure enables the brand to serve both fans of Israel’s domestic competitions and readers interested in major international sporting events. Football remains the central editorial focus, reflecting the prominence of the sport in Israeli sports culture, while basketball provides a substantial secondary area of coverage. The brand has also extended beyond a conventional written-news website. The supplied reference describes ONE as encompassing sports websites, journalism, and television activity. Its public profile has been supported by a group of recognizable sports commentators and columnists, including former footballers Haim Revivo, Eyal Berkovic, Alon Hazan, and Alon Mizrahi, as well as basketball coach Zvi Sherf. Their participation gives the outlet a mix of reporting, opinion, analysis, and insider commentary. In 2007, Yedioth Ahronoth Group acquired 50% of the website’s ownership. The transaction connected ONE with one of Israel’s major media groups and represented an important stage in the outlet’s corporate development. The supplied material does not establish the current ownership structure, financial performance, employee count, or precise scope of its television operations. It also does not provide a verified current corporate website URL beyond identifying the digital brand as ONE.co.il. Accordingly, the brand is best characterized as an Israeli sports-media organization rather than an apparel or consumer-goods company.
History
ONE was established in 1999 by Udi Milner and Gil Menkin. The outlet was created in connection with coverage of “The 91st Minute,” a sports program broadcast on Israel’s Channel 2. From its beginnings, the brand operated in the emerging Israeli sports-website market, where multiple competitors attempted to attract audiences interested in football, basketball, and other sports. The early 2000s brought consolidation and attrition among Israeli sports websites. According to the supplied reference material, a number of competing outlets eventually ceased operating, while ONE survived with investment from Telad, the production company associated with its original television context. This support allowed the website to continue developing its editorial presence and audience reach. ONE’s coverage became organized into major categories including Israeli Football, World Football, Israeli Basketball, World Basketball, and Other Sports. Although the brand reports on sports from around the world, Israeli football has remained its primary editorial area. The site’s position in the domestic market was reinforced by its inclusion among the two largest Israeli sports websites in audience research cited by the reference material, together with Sport5.co.il. The brand expanded its public profile through a combination of written journalism, online publishing, television activity, and personality-driven commentary. Its associated columnists have included football figures Haim Revivo, Eyal Berkovic, Alon Hazan, and Alon Mizrahi, along with basketball coach Zvi Sherf. These contributors helped add expert analysis and opinion to the outlet’s match reporting and news coverage. A significant corporate milestone occurred in 2007, when Yedioth Ahronoth Group acquired a 50% stake in the website. The investment linked ONE with a major Israeli media organization and marked a shift from an independently developed sports site toward participation in a larger media-group structure. The supplied sources do not clarify whether that ownership arrangement remains unchanged, nor do they identify a current chief executive, board, legal entity, revenue figures, or current television distribution arrangements. Today, the subject identified by the canonical Wikipedia title “One (website)” is an Israeli sports-media brand. It should not be confused with similarly named apparel companies, fuel businesses, financial brands, or other organizations using “One.” Its core identity is the ONE.co.il sports-news operation and its associated sports-media activities, with football at the center and basketball and other sports as supporting editorial areas.
- 2007
Yedioth Ahronoth Group acquires a 50% stake
[1]Yedioth Ahronoth Group acquires half of the ownership of the website, connecting ONE with a major Israeli media group.
- 2000
Early Israeli sports-web market competition
[1]A competitive period among Israeli sports websites begins. Several competing outlets later disappear, while ONE remains in operation with investment from the production company Telad.
- 1999
ONE is founded
[1]Udi Milner and Gil Menkin establish ONE as a sports website connected to coverage of the television program “The 91st Minute” on Israel’s Channel 2.
Products and positioning
A major Israeli sports-media outlet positioned around fast, broad sports reporting, with particular strength in football and a substantial basketball offering. Its differentiation comes from its domestic Israeli sports focus, international coverage, opinion-led columns, and extension into television content.
Digital sports news website · 1999
ONE.co.il
ONE.co.il is the brand’s principal sports-news platform. It publishes coverage of Israeli and international sport, with football as its leading editorial subject. Its organization includes dedicated sections for Israeli Football, World Football, Israeli Basketball, World Basketball, and Other Sports. The service combines news reporting, match-related coverage, commentary, and analysis for Israeli sports audiences.
Sports television media
ONE sports television content
The supplied reference describes ONE as extending beyond web publishing into television activity. Available material does not specify the names of current programs, channels, distribution arrangements, or production volumes, but television formed part of the brand’s broader sports-media identity from its origins in coverage related to “The 91st Minute.”
Brand decisions
2007
Yedioth Ahronoth Group takes a 50% stakeM&ABackground
ONE had survived the early competitive shakeout among Israeli sports websites and had previously received investment from Telad.
Action taken
Yedioth Ahronoth Group acquired 50% of the website’s ownership.
Aftermath
The transaction placed ONE in a closer relationship with a major Israeli media group. The supplied sources do not provide later ownership changes or financial consequences.
Recent events
- Unconfirmed
One NZ opens store-in-store at Costco Westgate[2]
One NZ opened its first store-in-store at Costco Westgate in Auckland, where Costco members can sign up for One NZ mobile and broadband services and access member offers.
Reported
Hazel announces agreements to acquire Even and ONE[3]
Hazel announced definitive agreements to acquire fintech platforms Even and ONE. The transactions were expected to close in the first half of 2022, pending approvals.
- Unconfirmed
Reported
Intuit QuickBooks acquires OneSaas[4]
OneSaas was acquired by Intuit QuickBooks. The source does not state the date the acquisition was completed.
- Unconfirmed
Reported
Intuit acquired OneSaas[5]
OneSaas, a software company that helps businesses integrate applications and data, was acquired by Intuit. The acquisition is described as helping Intuit accelerate the growth of QuickBooks Commerce.
Vodafone NZ partners with TheMarket Club on complimentary membership[6]
Vodafone New Zealand announced a partnership with TheMarket, under which Vodafone NZ customers can receive a free TheMarket Club subscription through Vodafone Rewards from 22 September 2020.
Vodafone New Zealand and Convai sign an exclusive partnership[7]
Vodafone New Zealand and Convai signed an exclusive partnership to bring AI into contact centre solutions.
Reported
One adopted Finxact's core banking platform[8]
Digital banking startup One chose and is using Finxact's software-as-a-service core banking platform to help run its digital banking platform.
Sources9 sources
- 1One (website)en.wikipedia.org
- 2One NZ 在 Costco Westgate 开设店中店scoop.co.nz
- 3Hazel宣布收购Even和ONE的协议prnewswire.com
- 4Intuit QuickBooks 收购 OneSaassmartcompany.com.au
- 5Intuit 收购 OneSaasaccountantsdaily.com.au
- 6Vodafone NZ 与 TheMarket Club 合作提供免费会员资格scoop.co.nz
- 7Vodafone New Zealand 与 Convai 签署独家合作scoop.co.nz
- 8One采用Finxact核心银行平台crowdfundinsider.com
- 9沃爾瑪投資的金融科技公司Hazel收購兩同業 為推出超級App暖身news.cnyes.com
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