Onion Inc.

Onion Inc. (株式会社オニオン) is a Japanese commercial production company headquartered in Shirokane, Minato-ku, Tokyo. Founded on 12 March 2002, it describes itself as a "producers company for the digital age," handling the planning and production of advertising across mass media — chiefly television commercials — as well as web content, AR advertising, graphic advertising, and artist promotion. Its registered capital is 35 million yen and it employs around 30 people, with banking relationships at Resona Bank (Shibuya Branch) and MUFG Bank (Azabu Branch). The company holds ISO/IEC 27001:2013 certification (registration number IA165131). The company's service lines span creative and marketing. On the creative side it produces TVCM and web promotion planning and production, music video planning and production, VR/AR promotion planning and production, graphic production, casting, and web/SNS promotion operation. On the marketing side it sets KPIs that reach beyond creative production into post-launch user activity, measuring not only CPA but also ROAS, and offers services such as SNS marketing, marketing through TVer, TVCM effectiveness measurement, and placement on large-scale vision screens and station advertising. Its stated corporate vision is "JOYFULL COMPANY" — the idea that the power to enjoy is the strongest force for changing reality. Onion Inc. has produced commercials for a broad range of Japanese and international brands, including Anfa (Scalp D eyelash serum), IQOS Hologram, Wella Professionals Illumina Color, Electronic Arts (FIFA18), Okinawa City tourism promotion, Canon (China) EOS M, Kirin/Diageo Smirnoff ICE, Cozy Corner's 70th anniversary, Kokuyo Dotliner, JR East (E7 debut and Hokuriku Shinkansen), Sony Music Entertainment (Nogizaka46's "Mirai no Kotae"), Tokio Marine & Nichido Fire Insurance, Tokyo Gas, DHC Coenzyme Q10 Direct, Eli Lilly Japan (Shionogi / depression awareness and Cymbalta), McDonald's Japan (including Happy Set Minions), Peach John, Hitachi Building Systems, Morinaga Milk Industry, Rinnai Delicia, Reckitt Benckiser Japan (MediQtt and Muse), and Lotte (#Toppo cheer movie). It has also been involved as a production company on feature films, including "Samayou Yaiba" (2009, distributed by Toei) and "Ooki-ke no Tanoshii Ryokou: Shinkon Jigoku-hen" (2011, distributed by Gaga). The company remains privately held and active, operating from its Tokyo headquarters under representative director Naomi Kawada.

Onion Inc. was established on 12 March 2002 in Tokyo, Japan. From its founding it has focused on the planning and production of advertising video, particularly commercials, positioning itself as a commercial production company. Over time it expanded from traditional mass-media advertising — centered on television commercials — into web content, AR advertising, and graphic advertising production, reflecting the shift of the advertising industry toward digital channels. By the 2010s the company had built a substantial portfolio of commercial work for major domestic and international advertisers. Its credits include campaigns for Anfa's Scalp D eyelash serum, IQOS Hologram's Harajuku Shop opening, Wella Professionals Illumina Color, Electronic Arts' FIFA18, Okinawa City tourism promotion, Canon (China)'s EOS M, Kirin/Diageo's Smirnoff ICE, Cozy Corner's 70th anniversary, Kokuyo's Dotliner, JR East's E7 debut and Hokuriku Shinkansen promotions, Sony Music Entertainment's Nogizaka46 music video "Mirai no Kotae," Tokio Marine & Nichido Fire Insurance, Tokyo Gas, DHC's Coenzyme Q10 Direct, Eli Lilly Japan campaigns (including work with Shionogi on depression awareness and Cymbalta), McDonald's Japan (including the Happy Set Minions campaign), Peach John, Hitachi Building Systems, Morinaga Milk Industry's fresh mozzarella, Rinnai's Delicia, Reckitt Benckiser Japan's MediQtt and Muse, and Lotte's #Toppo cheer movie. Beyond commercials, the company participated as a production company in feature films. It was involved in "Samayou Yaiba" (released 10 October 2009, distributed by Toei), which was entered at the Montreal World Film Festival and whose lead actor Akira Terao won the Best Actor award at the 19th Japan Film Critics Awards, and in "Ooki-ke no Tanoshii Ryokou: Shinkon Jigoku-hen" (released 14 May 2011, distributed by Gaga). In the 2020s the company has continued to describe itself as a "producers company for the digital age," broadening its offering from creative production into marketing and media operation. Its services now include KPI setting that extends to post-launch user activity, performance measurement reaching ROAS beyond CPA, SNS marketing, marketing via TVer, TVCM effectiveness measurement, and placement on large-scale vision screens and station advertising. The company operates under the corporate vision "JOYFULL COMPANY," with representative director Naomi Kawada, registered capital of 35 million yen, and approximately 30 employees, and holds ISO/IEC 27001:2013 certification.

• 2011

  Involved as a production company in the film "Ooki-ke no Tanoshii Ryokou: Shinkon Jigoku-hen" (released 14 May 2011, distributed by Gaga).

• 2009

  Involved as a production company in the film "Samayou Yaiba" (released 10 October 2009, distributed by Toei).

• 2002

  Company founded on 12 March 2002.

A "producers company for the digital age" offering end-to-end support from creative production to media operation and performance measurement, under the vision "JOYFULL COMPANY."

• Anfa "Scalp D eyelash serum" commercial

• IQOS Hologram "Harajuku Shop OPEN" commercial

• Wella Professionals Illumina Color "#Kurokami Sotsugyoushiki" commercial

• Electronic Arts "FIFA18" commercial

• Okinawa City tourism promotion video

• Canon (China) "EOS M" commercial

• Kirin/Diageo "Smirnoff ICE" commercial

• Cozy Corner "70th Anniversary" commercial

• Kokuyo "Dotliner" commercial

• JR East "E7 debut" commercial

• JR East "Hokuriku Shinkansen" commercial

• Sony Music Entertainment / Nogizaka46 "Mirai no Kotae" music video

• Tokio Marine & Nichido Fire Insurance "Tokio Marine & Nichido Ranger" commercial

• Tokyo Gas "Anzen TODAY" commercial

• DHC "Coenzyme Q10 Direct" commercial

• Eli Lilly Japan / Shionogi "Watashi wa Utsubyou wo Keiken shita" commercial

• Eli Lilly Japan "Cymbalta" commercial

• McDonald's Japan "Mac no Uramenu" commercial

• McDonald's Japan "McDonald's Sosenkyo" commercial

• McDonald's Japan "Happy Set Minions" commercial

• Peach John "autumn" commercial

• Hitachi Building Systems "HUMAN-FRIENDRY" commercial

• Brilliance "THE SAME" commercial

• Morinaga Milk Industry "Fresh Mozzarella" commercial

1. 1株式会社オニオン | Onion Inc. — Official Websiteonionion.co.jp
2. 2COMPANY | 株式会社オニオン | Onion Inc.onionion.co.jp
3. 3Onion Inc — Wikidatawikidata.org
4. 4オニオン (CM制作会社) — Wikipedia (Japanese)ja.wikipedia.org