Opendorse
Opendorse is an athlete marketplace and NIL technology company providing technology and services to the athlete endorsement industry.
Last updated September 15, 2026
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- Nov 4, 2026
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- Nov 4, 2026
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Overview
Opendorse describes itself as the leading athlete marketplace and NIL technology company, providing technology and services to the athlete endorsement industry. Launched in 2012 to help a former teammate, it serves the full lifecycle of supporting athletes, from educating and assessing to booking and regulating, helping athletes connect with advertisers, colleges, collectives, and supporters to understand, build, and monetize their brand value. The company was founded in Lincoln, Nebraska, where it is headquartered, and its team is distributed throughout the country.
History
Opendorse was launched in 2012 to help a former teammate, and today exists to make every athlete more accessible to the people who support them. The company was founded in Lincoln, Nebraska, where it is headquartered; its team is now distributed throughout the country.
Products and positioning
Leading athlete marketplace and NIL technology company providing technology and services to the athlete endorsement industry.
Recent events
Reported
Clearcover announces sponsorship of NCAA athletes[3]
Clearcover announced plans to sponsor NCAA athletes for the 2021–22 school year, pledging $10,000 per player. It said it is partnering with Opendorse to source athletes and manage the deals.
- Unconfirmed
Twitter and Opendorse develop college-athlete sponsored content program[4]
Twitter and third-party provider Opendorse developed a program for college athletes to participate in sponsored content for advertisers and sponsors.
Sources4 sources
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