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OptinMonster

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OptinMonster is a lead generation software that helps marketers grow email lists and recover abandoning visitors with targeted optin campaigns.

Last updated September 15, 2026

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Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

OptinMonster is a lead generation tool that helps marketers capture subscribers and sales by showing targeted optin campaigns such as popups, floating bars, slide-ins, gamifieds, welcome mats, and inline forms. Launched in 2013, it has been used by over 1.2 million marketers and serves over a billion people monthly through websites using it. The platform offers exit-intent technology to recover abandoning visitors and has served 21.4 billion optins and 217 million conversions.

History

OptinMonster launched in 2013 with the goal of building powerful enterprise-level technology to help businesses grow their customer base and revenue. Since its launch, it has been improving conversions for small independent businesses to Fortune 500 companies. Over a billion people see a website with OptinMonster on it every month. The platform has served 21.4 billion optins and 217 million conversions, and is used on over 1 million sites. Syed Balkhi is the co-founder and strategic advisor of OptinMonster, and founder and CEO of Awesome Motive.

Products and positioning

Powerful lead generation software for marketers, trusted by over 1.2 million marketers.

  • Popups

    High-converting, timely overlays.

  • Floating Bars

    Sticky bars that stay without interrupting.

  • Slide Ins

    Side prompts that engage and convert.

  • Gamifieds

    Incentives that gamify drive conversions.

  • Welcome Mats

    Fullscreens that make a big impression.

  • Inlines

    Embedded forms flow with content.

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