Orange Chain

Orange Chain (橙子便利) is a Chinese convenience store chain founded in 2017 in Jinan, Shandong Province. The company describes its vision as becoming a convenience store brand respected by customers, and it has built its business around three pillars: digitalization, supply chain capability, and talent development. It operates through a combination of directly operated and franchised stores, a model it calls "直营+加盟" (direct operation plus franchise). As of its own corporate profile, Orange Chain has stores in ten Shandong cities: Jinan, Tai'an, Jining, Zibo, Dongying, Dezhou, Liaocheng, Binzhou, Weifang, and Yantai. Its store count surpassed 500 in December 2025, having crossed 300 in November 2023 and 400 in January 2025. The chain has been repeatedly listed among China's top 100 convenience store chains, ranking 59th in 2026 according to its corporate milestones. Beyond retail stores, Orange Chain has invested in supply chain and food production. Its Meicheng Supply Chain (美橙供应链) was established in November 2022 with a 26,000-square-meter multi-temperature distribution center capable of daily delivery. In January 2025, its Xiancheng Factory (鲜橙工厂) began production, supporting its fresh food offering branded as "橙鲜食" (Orange Fresh Food). The company also launched its Qianyuan (千云) system in June 2020 as part of its omnichannel digitalization strategy. The brand positions itself around freshness, convenience, and warmth, with marketing language emphasizing youth and energy. It expanded into Hebei Province in February 2026 with a first store in Shijiazhuang. Orange Chain remains a private company and does not appear to be publicly listed.

Orange Chain was founded in 2017 in Jinan, Shandong Province. Its first store, the Gaoxin Wanda store, opened on October 10, 2017. The company was established with a stated vision of becoming a convenience store brand respected by customers, and from the outset it pursued a model combining directly operated stores with franchising. In its early years the chain focused on building its presence in Jinan and then expanding across Shandong. On June 5, 2020, it launched the Qianyuan (千云) system, which it describes as a solid step toward an omnichannel digital solution. In October 2020 it celebrated its third anniversary and entered Tai'an. A major expansion came on March 6, 2021, when it opened stores in five cities simultaneously: Jining, Zibo, Dongying, Liaocheng, and Dezhou. Supply chain investment followed. On November 21, 2022, Meicheng Supply Chain was established with a 26,000-square-meter-plus multi-temperature distribution center capable of daily delivery. In 2023 the chain entered Binzhou (September 28) and surpassed 300 stores (November 3). In January 2024 it announced entry into Weifang and Yantai. By January 24, 2025, it had surpassed 400 stores, and on January 9, 2025, its Xiancheng Factory began production, supporting its fresh food operations. On December 19, 2025, it announced surpassing 500 stores. The company has been repeatedly recognized among China's top 100 convenience store chains. According to its corporate milestones, it ranked 59th in 2026. On February 5, 2026, it expanded beyond Shandong for the first time, entering Hebei Province with a first store at Shijiazhuang's MixC Tower A. Throughout its history Orange Chain has emphasized digitalization, supply chain development, and talent as its core capabilities, and it continues to operate as a private, non-listed company.

• First store, Gaoxin Wanda store, opens in Jinan.

• Qianyuan system officially launches, advancing omnichannel digitalization.

• Third anniversary celebrated.

• Enters Tai'an.

• Opens stores in five cities simultaneously: Jining, Zibo, Dongying, Liaocheng, Dezhou.

• Meicheng Supply Chain established with a 26,000m²+ multi-temperature distribution center.

• Enters Binzhou.

• Sixth anniversary celebrated.

• Store count surpasses 300.

• Announces entry into Weifang and Yantai.

• Seventh anniversary celebrated.

• Xiancheng Factory begins production.

• Store count surpasses 400.

• Eighth anniversary celebrated.

• Store count surpasses 500.

• Enters Hebei Province with first store at Shijiazhuang MixC Tower A.

• Ranked 59th among China's top 100 convenience store chains.

Fresh, convenient, and warm neighborhood convenience stores with a youthful brand identity, supported by digitalization and an integrated supply chain.

• 橙鲜食 (Orange Fresh Food)

  Fresh food line supported by the Xiancheng Factory.

• Convenience store retail

  Packaged food, beverages, and daily necessities.

1. 1橙子便利官方网站chengzibianli.com
2. 2大事记chengzibianli.com
3. 3企业简介chengzibianli.com
4. 4Orange Chain - Wikidatawikidata.org