Orkut
Orkut was a Google-owned social networking service launched in 2004 and discontinued in 2014, with especially strong followings in Brazil and India.
Last updated October 14, 2026
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Overview
Orkut was a social networking service created by Turkish software engineer Orkut Büyükkökten and launched in January 2004. It was named after its creator and operated by Google. The service let users create personal profiles, connect with friends, join interest-based communities, and share updates and media. Its community features and friend networks made it a recognizable early example of mainstream social networking. Orkut was available internationally, but its strongest user communities developed in Brazil and India. Brazil became its signature market, and the service was widely associated with Brazilian online communities during the mid-to-late 2000s. The product competed in a rapidly changing social-networking market as Facebook and other platforms expanded. Google eventually shifted its social-product strategy toward newer services, while Orkut's relative importance declined. Google discontinued Orkut on September 30, 2014. Existing users were given a period to export their data, and the service's community archive was subsequently made available for browsing. Orkut is therefore a defunct digital platform rather than an active consumer brand. Its history remains notable for its early adoption of online communities and for the unusually deep presence it achieved in Brazil and India.
History
Orkut began as a social networking product created by software engineer Orkut Büyükkökten and was launched by Google in January 2004. The service took its name from its creator. Its early proposition was built around personal profiles, lists of friends, and user-created communities organized around shared interests. At a time when social networking was still developing into a mass-market internet activity, the combination of personal connections and topic-based groups helped Orkut build an active international user base. The platform's adoption was uneven across countries. While available to users internationally, it became particularly popular in Brazil and India. Brazil developed into Orkut's most distinctive market, with the service serving as a major venue for online social interaction and community participation. Its prominence there became part of the platform's identity and distinguished it from many contemporaneous services whose audiences were concentrated elsewhere. Orkut's growth took place during a period of intense competition among social networks. Facebook and other services expanded, and Google pursued multiple approaches to social products. As user attention and the competitive landscape shifted, Orkut lost ground as a central social platform. Google announced that it would discontinue the service, and Orkut closed on September 30, 2014. Users were offered a window to export account data; Google later preserved an archive of public communities. The closure ended Orkut as an operating product, although the brand remains associated with the early social-web era and with especially strong Brazilian and Indian communities.
Orkut launches
Service discontinued
Products and positioning
An early mainstream social network centered on personal profiles, friend connections, and user-created communities; particularly prominent in Brazil and India before its 2014 shutdown.
Orkut
A social networking website featuring user profiles, friend connections, and interest-based communities.
Brand decisions
- Google decides to close OrkutOther
Recent events
- Unconfirmed
Reported
Orkut founder launches supporter campaign to revive the social network[2]
Orkut creator Orkut Buyukkokten launched a campaign at orkut.com asking the public to sign up in support of bringing Orkut back as a social network built around real people and communities. Over 255,000 people had signed up at the time of reporting. The campaign is not a relaunch of the old network; the project has no launch date and depends on decisions the company has not announced.
Sources2 sources
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