Osaic
Osaic is a U.S. wealth-management platform supporting independent financial professionals, broker-dealers, investment advisers, and financial institutions.
Last updated August 25, 2026
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Overview
Osaic is an American wealth-management firm formerly known as Advisor Group. It operates as a platform for independent financial professionals and financial institutions, combining broker-dealer, investment-advisory, insurance, trust, technology, compliance, and practice-support capabilities. The company serves approximately 11,000 financial professionals and more than 250 financial institutions, with assets under management or administration reported at over $700 billion. Its principal market is the United States. The business traces its origins to SunAmerica Planning Centers, established in 1988 with roots in financial and retirement planning. American International Group acquired the company in 1999, and the AIG Advisor Group structure was created in 2002 as the organization expanded into the independent broker-dealer sector. In 2016, Lightyear Capital and PSP Investments acquired the business from AIG, beginning its period as an independently owned financial-services platform. Reverence Capital Partners subsequently acquired a 75% stake in Advisor Group in 2019 for approximately $2.3 billion. Osaic expanded through acquisitions intended to broaden its adviser network and institutional reach. Its 2019 agreement to acquire Ladenburg Thalmann Financial Services, completed in 2020, brought together a large collection of independent broker-dealers and related wealth-management businesses. In 2022, the company acquired Infinex Financial Holdings, which focused on financial services for banks and credit unions, and American Portfolios Financial Services. In December 2023, it acquired Lincoln National Corporation's wealth-management business, adding further financial professionals and client relationships. The Osaic name was introduced in 2023 as part of a strategy to bring the company's formerly separate networks and subsidiaries under a more unified identity and service platform. The integration of the firms under the Osaic brand was completed in early 2025. The organization continues to operate through a broad support model rather than as a conventional consumer-facing bank or asset manager. It provides infrastructure and services that enable affiliated professionals to advise clients, manage practices, access investment products, meet regulatory obligations, and serve individuals, families, businesses, and institutions. Osaic's advantage companies include Highland Capital Brokerage, Ladenburg Thalmann & Co., Inc., Ladenburg Thalmann Asset Management, and Premier Trust. Although headquartered in Scottsdale, the firm maintains offices and operations in several U.S. locations, including Oakdale, Minnesota; La Vista, Nebraska; New York, New York; Jersey City, New Jersey; and Atlanta, Georgia. Its positioning emphasizes scale, adviser independence, business support, and the consolidation of multiple wealth-management capabilities into a common operating platform. The company has also publicly emphasized workforce diversity. Its stated hiring pledge calls for at least one qualified female candidate to be interviewed for every open position. In 2024, women occupied seven of 21 senior executive positions, and women represented approximately 16% of Osaic's financial professionals. Osaic remains a privately owned, active financial-services company and a portfolio company of Reverence Capital Partners.
History
Osaic originated in 1988 as SunAmerica Planning Centers, a business associated with financial and retirement planning. The organization developed from roots in Baltimore, Maryland, and later became part of American International Group. AIG acquired the company in 1999, and the AIG Advisor Group structure emerged in 2002 as the business entered and expanded within the independent broker-dealer market. The company's ownership changed materially in 2016, when Lightyear Capital and PSP Investments acquired the former AIG Advisor Group from AIG. The transaction separated the business from its previous insurance-group owner and created the basis for a standalone platform serving independent financial professionals. In 2019, Reverence Capital Partners acquired a 75% interest in Advisor Group for approximately $2.3 billion, becoming its controlling private-equity sponsor. Expansion accelerated through acquisitions. In November 2019, Advisor Group announced an agreement to purchase Ladenburg Thalmann Financial Services for approximately $1.3 billion. The transaction closed during the first half of 2020 and combined Advisor Group with a major collection of independent broker-dealers and related businesses. The enlarged organization was described as the second-largest broker-dealer in the United States after the deal. In 2022, the company added two businesses with different distribution strengths. Its acquisition of Infinex Financial Holdings expanded its programs for banks and credit unions, while the purchase of American Portfolios Financial Services added a New York-based independent financial-services network. In December 2023, Osaic acquired Lincoln National Corporation's wealth-management business. That transaction further increased the number of professionals and client relationships supported by the platform. The company announced the Osaic name in 2023. The rebrand was designed to replace a collection of historically distinct network identities with a more unified corporate and operating platform. Rather than representing a single investment product, Osaic functions as an infrastructure and services brand for financial professionals and institutions. Its capabilities span broker-dealer and advisory support, investment and insurance distribution, compliance, technology, practice management, trust services, and asset management. The unification process continued across the affiliated firms and was completed in early 2025. Osaic's advantage companies include Highland Capital Brokerage, Ladenburg Thalmann & Co., Inc., Ladenburg Thalmann Asset Management, and Premier Trust. The company is headquartered in Scottsdale, Arizona, and has additional locations in Oakdale, Minnesota; La Vista, Nebraska; New York, New York; Jersey City, New Jersey; and Atlanta, Georgia. Osaic's business model is primarily business-to-business and professional-platform oriented. Its customers and users are financial professionals, independent broker-dealers, investment advisers, banks, credit unions, and other institutions rather than ordinary retail consumers purchasing products directly under a mass-market brand. The company reports serving approximately 11,000 financial professionals and more than 250 financial institutions, with more than $700 billion in assets managed or administered. The firm's public workforce initiatives include a pledge to interview at least one qualified female candidate for every open position. In 2024, seven of 21 senior executive roles were held by women, and women accounted for approximately 16% of Osaic's financial professionals. Osaic remains active and privately owned, with Reverence Capital Partners identified as its portfolio-company owner.
- 2025
Brand integration is completed
[1]Osaic completes the process of bringing its firms under the Osaic brand and service platform.
- 2023
Advisor Group rebrands as Osaic
[1]The company introduces Osaic as the identity for its broader integration and platform strategy.
- 2023
Lincoln wealth-management business is acquired
[1]Osaic acquires Lincoln National Corporation's wealth-management business.
- 2022
Infinex and American Portfolios join the platform
[1]Osaic expands into bank and credit-union programs and adds American Portfolios Financial Services.
- 2020
Ladenburg Thalmann transaction closes
[1]The acquisition announced in 2019 closes, substantially increasing the combined firm's broker-dealer scale.
- 2019
Reverence Capital Partners acquires a controlling stake
[1]Reverence Capital Partners acquires a 75% stake in Advisor Group.
- 2016
Advisor Group becomes independently owned
[1]Lightyear Capital and PSP Investments purchase the business from AIG.
- 2002
AIG Advisor Group is created
[1]The AIG Advisor Group structure is formed as the business expands into independent broker-dealer services.
- 1999
Acquisition by American International Group
[1]American International Group acquires the predecessor business.
- 1988
SunAmerica Planning Centers is established
[1]The organization's predecessor is founded as SunAmerica Planning Centers, with a focus on financial and retirement planning.
Products and positioning
A large, privately owned U.S. wealth-management platform that supports independent financial professionals and institutions through shared infrastructure, investment access, compliance, technology, and practice-management services.
Broker-dealer services
Independent broker-dealer platform
Osaic supports independent broker-dealers and financial professionals with the operational, supervisory, compliance, technology, and practice-management infrastructure needed to serve clients outside a traditional employee-based brokerage model. The platform is designed to let advisers retain professional independence while obtaining centralized business support and access to financial products and services.
Wealth management
Investment advisory platform
The advisory platform provides support for investment advisers and wealth-management practices. Its role includes adviser infrastructure, regulatory and compliance assistance, technology, investment access, and tools for managing client relationships and practices. It is a professional service platform rather than a single retail investment product.
Bank and credit-union services · 2022
Institutional financial-services programs
Through businesses including Infinex, Osaic supports financial-services programs delivered through banks and credit unions. These capabilities extend the firm's distribution model beyond independent advisers and enable participating institutions to offer investment and related financial solutions to their customers or members.
Insurance brokerage
Highland Capital Brokerage
Highland Capital Brokerage is one of Osaic's advantage companies. It contributes insurance-related brokerage and distribution capabilities to the wider platform, supporting financial professionals who incorporate insurance products into planning and wealth-management relationships.
Broker-dealer and asset management · 2020
Ladenburg Thalmann businesses
Ladenburg Thalmann & Co., Inc. and Ladenburg Thalmann Asset Management are part of Osaic's advantage-company structure. Their presence reflects the platform's combination of broker-dealer, investment, and asset-management capabilities following the Ladenburg Thalmann acquisition.
Trust services
Premier Trust
Premier Trust is an Osaic advantage company focused on trust-related capabilities within the broader wealth-management platform. It complements the firm's adviser and asset-management services by supporting trust structures and related client needs.
Brand decisions
2025
Acquire CW AdvisorsM&ABackground
Osaic continued its acquisition-led expansion in wealth management.
Action taken
Osaic acquired CW Advisors, LLC.
Aftermath
The acquisition continued the company's growth trajectory; the transaction value was not specified in the reference material.
2023
Unify the organization under the Osaic brandStrategyBackground
The company operated through multiple historically separate firms and networks under the Advisor Group umbrella.
Action taken
Advisor Group introduced Osaic and began a multimonth program to align its subsidiaries and networks around a common identity and service platform.
Aftermath
The integration was completed in early 2025, giving the company a unified market identity while retaining several advantage companies.
2023
Acquire Lincoln National's wealth-management businessM&ABackground
Osaic continued building scale in wealth management and adviser support.
Action taken
Osaic acquired Lincoln National Corporation's wealth-management business.
Aftermath
The transaction added financial professionals and expanded the firm's network; the consideration was not specified in the reference material.
2022
Expand through Infinex and American Portfolios acquisitionsM&ABackground
Osaic pursued growth in institutional distribution and independent financial-professional networks.
Action taken
The company acquired Infinex Financial Holdings in May and American Portfolios Financial Services in June.
Aftermath
The acquisitions broadened Osaic's relationships with banks, credit unions, and independent financial professionals.
2019
Acquire Ladenburg Thalmann Financial ServicesM&ABackground
Advisor Group sought to increase its scale in independent broker-dealer and wealth-management services.
Action taken
The company announced an acquisition valued at approximately $1.3 billion; the transaction closed in the first half of 2020.
Aftermath
The combined organization became one of the largest U.S. broker-dealer groups and materially expanded its network of affiliated businesses.
Announced transaction value. $1.3 billion (2019 announcement)
Recent events
- Unconfirmed
Reported
Susan Theder departs Advisor Group[2]
Susan Theder is leaving her role as chief marketing officer at Advisor Group after five years; the article says Friday will be her last day but does not establish a calendar date for that departure.
Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.
Reported
Five wealth management practices join Advisor Group and SagePoint Financial[3]
Advisor Group announced that five independent wealth management firms, collectively overseeing $331 million in client assets, had joined its network through SagePoint Financial.
Reported
Ambassador Wealth Management joins Advisor Group network[4]
Advisor Group announced that Warrenville, Illinois-based Ambassador Wealth Management joined its network through subsidiary Woodbury Financial Services and affiliated with Northpoint Financial Group.
Reported
Advisor Group announces redesigned UMA platform[5]
Advisor Group announced the rollout of a redesigned unified managed account platform, available to financial professionals affiliated with its broker-dealer network. The redesign includes investment-management tools and reduced account minimums.
Reported
Advisor Group rolls out eQuipt Dashboard[6]
Advisor Group announced the rollout of its new eQuipt Dashboard, an enhancement to its digital client onboarding and account management platform with features designed to help financial professionals manage Regulation Best Interest compliance digitally.
Reported
Advisor Group completes merger with Ladenburg Thalmann[7]
Advisor Group announced that it had completed its merger agreement with Ladenburg Thalmann Financial Services. The combined company encompassed about 11,300 financial advisors and more than $450 billion in client assets.
Reported
Advisor Group agrees to acquire Ladenburg Thalmann[8]
Advisor Group announced a cash-merger deal to acquire Ladenburg Thalmann and its five broker/dealers for a total deal value of $1.3 billion.
Sources8 sources
- 1Osaicen.wikipedia.org
- 2Susan Theder离开Advisor Groupwealthmanagement.com
- 3五家财富管理机构加入 Advisor Group 和 SagePoint Financialprnewswire.com
- 4Ambassador Wealth Management 加入 Advisor Group 网络prnewswire.com
- 5Advisor Group宣布重新设计UMA平台investmentnews.com
- 6Advisor Group推出eQuipt Dashboardprnewswire.com
- 7Advisor Group完成与Ladenburg Thalmann的合并prnewswire.com
- 8Advisor Group达成收购Ladenburg Thalmann协议wealthmanagement.com
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