OUAI

OUAI is a brand offering hair care, fragrance, body, bath and hand care products. Its founder is celebrity hair stylist Jen Atkin, who described the goal of creating "the first socially-connected haircare brand." The brand states that it expanded from hair products into OUAI de Parfums and body, bath and hand care in response to customer interest.

OUAI was founded by celebrity hair stylist Jen Atkin, who is described as the founder of @theOUAI and @ManeAddicts. Atkin stated that she had used every hair product on the market and spent years talking to clients and social followers about their hair, and that her goal was to create "the first socially-connected haircare brand." The brand states that because customers loved the fragrances in its hair products, it created OUAI de Parfums, and that it also moved into body, bath and hand care.

• Detox Clarifying Hair Shampoo

  A clarifying shampoo that deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.

• Three-OUAI Hair Set

  A set containing Detox Shampoo, Bond Repair Balm and Leave In Conditioner, all featuring the Melrose Place scent.

1. 1OUAI | Best Hair Care Products, Body Care Products & Fragrancetheouai.com
2. 2Our Story With Celebrity Stylist Jen Atkin - OUAItheouai.com
3. 3Detox Clarifying Hair Shampoo – OUAItheouai.com
4. 4Three-OUAI Hair Settheouai.com