Outreach Egypt

Outreach Egypt is an Egyptian consultancy firm for development, established in 2009 and headquartered at 49 Abou El Feda St. in Zamalek, Cairo. The company describes itself as a leading company in social development with a particular focus on communication, awareness and outreach. Its stated vision is to promote inclusive economic growth, and it has built longstanding experience in project design and program management, implementing projects that address social and economic development in Egypt. The firm works through holistic and strategic approaches, using communication methods and tools intended to maximize outreach, raise awareness, increase visibility and ensure impact and sustainability. According to its own account, it has implemented more than 40 projects and campaigns addressing social and sustainable development, from the Delta to Upper Egypt, to Al-Nuba, and reaching Al Wadi El Gedid and the Western Desert. It states that it implements projects in all of Egypt's governorates, which allows its team of experts to understand the traditions, culture, challenges and opportunities of the areas in which it works. Outreach Egypt organizes its work around three broad practice areas: social development, cultural heritage management, and social innovation and creative industries. Within these, its fields and sectors include community development and livelihood; human rights and gender; energy and environment; agriculture and rural development; financial literacy and financial inclusion; labor market and youth employability; vocational education and training; health awareness; water resources and water management; entrepreneurship and SME business support; and heritage conservation and responsible tourism. The company aims to integrate social development within business models for cultural awareness, behavioral change, socio-economic impact and sustainability. On the recognition side, Outreach Egypt states that it is the first Egyptian company to be a member of The Women's Businesses Initiative International (WBII), and that it was awarded the "2014 Social Innovation Award" at the International Women's Day event in The Hague for the social development projects and initiatives it designed and implemented in Egypt. Leadership includes Heba El Rifai as Managing Director and Dalia El Nazer as Business Development & Operations Director. El Rifai is described as standing at the forefront of Outreach Egypt and championing new business opportunities to ensure the company's growth and sustainability; she holds a double B.A. from Cairo University and AUC in Mass Communications and Egyptology, and an M.A. in Cultural Heritage Management from the French University and the University of Paris. El Nazer is described as one of the most prominent and leading experts in communications and visibility in Egypt, and as a successful entrepreneur who has coached startups and women-led SMEs. The company presents itself as bringing international expertise to local businesses and as a partner for sustainable businesses, inviting organizations to become partners and join its community.

Outreach Egypt was established in 2009 as a consultancy firm for development, according to the company's own account. From its base in Zamalek, Cairo, it built a practice focused on social development with particular emphasis on communication, awareness and outreach, and on project design and program management for social and economic development in Egypt. Over roughly a decade of operation, the company reports having implemented more than 40 projects and campaigns addressing social and sustainable development. Its geographic reach is described as spanning all of Egypt's governorates, from the Delta to Upper Egypt, to Al-Nuba, and reaching Al Wadi El Gedid and the Western Desert. This breadth is presented as a source of local understanding, allowing its team of experts to grasp the traditions, culture, challenges and opportunities of the areas where it works. Outreach Egypt's service portfolio evolved around three broad areas: social development; cultural heritage management; and social innovation and creative industries. Within these it lists fields and sectors such as community development and livelihood, human rights and gender, energy and environment, agriculture and rural development, financial literacy and financial inclusion, labor market and youth employability, vocational education and training, health awareness, water resources and water management, entrepreneurship and SME business support, and heritage conservation and responsible tourism. A notable point of recognition came in 2014, when the company states it received the "2014 Social Innovation Award" at the International Women's Day event in The Hague, for social development projects and initiatives designed and implemented in Egypt. The company also states that it is the first Egyptian company to be a member of The Women's Businesses Initiative International (WBII). Leadership has included Heba El Rifai as Managing Director, described as championing new business opportunities to ensure the company's growth and sustainability, and Dalia El Nazer as Business Development & Operations Director, described as a leading expert in communications and visibility in Egypt and a coach to startups and women-led SMEs. The company continues to present itself as a partner for sustainable businesses, bringing international expertise to local businesses and inviting organizations to join its community.

• 2014

  Awarded the "2014 Social Innovation Award" at the International Women's Day event in The Hague.

• 2009

  Outreach Egypt is established as a consultancy firm for development.

• Becomes the first Egyptian company to be a member of The Women's Businesses Initiative International (WBII).

• Reports having implemented more than 40 projects and campaigns across Egypt's governorates.

A leading Egyptian consultancy in social development, bringing international expertise to local businesses and partnering for sustainable businesses.

• Social development

  Maximizing outreach to target groups through holistic and strategic approaches for sustainable and progressive impact.

• Cultural Heritage Management

  Locating sites that need management to showcase and accentuate their potential and heritage values, alongside community and heritage solutions.

• Social Innovation & Creative Industries

  Inclusive business model addressing social and economic issues to ensure development, impact and sustainability.

1. 1Outreach – Partnering for sustainable businessesoutreachegypt.com
2. 2About Us – Outreachoutreachegypt.com
3. 3Areas of Expertise – Outreachoutreachegypt.com
4. 4Wikidata Q132472536wikidata.org