OwnBackup
OwnBackup (Own) is a SaaS data protection brand whose products are now part of the Salesforce Platform.
Last updated September 16, 2026
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Overview
OwnBackup, marketed as Own, provides SaaS data protection products. Its official site states that Own's products are officially part of Salesforce Products, and its About page describes Own as now a Salesforce company. The brand offers solutions for data security, data compliance, and data resilience, including Shield, Backup & Recover, Data Mask & Seed, Archive, and Security Center.
History
OwnBackup, now branded as Own, has become part of Salesforce. Its official homepage announces that Own's products are officially part of Salesforce Products, and its About page states that Own is now a Salesforce company. The brand describes its mission as helping organizations protect and manage their SaaS data, and it offers a platform for governance, data security, data compliance, and data resilience.
Products and positioning
Keep your data resilient, compliant, and secure with Own from Salesforce.
Shield
Mitigate threats and proactively monitor your data.
Backup & Recover
Protect mission-critical data from loss and corruption.
Data Mask & Seed
Accelerate development with realistic, secure test data.
Archive
Remove inactive data to improve org performance.
Security Center
Manage all of your security controls in a single view.
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