Pacífico
Mexican beer brand known for its crisp taste and beach culture.
Last updated November 4, 2026
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Overview
Pacífico is a Mexican beer brand founded in 1900 in Mazatlán, now part of Grupo Modelo. Known for its crisp taste and association with beach culture, it is popular in Mexico and the United States.
Products and positioning
A mass-market beer brand positioned as casual and refreshing, associated with a beach lifestyle.
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