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American vegan beauty brand known for clean, cruelty-free cosmetics and skincare.

Last updated November 4, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Pacifica is an American beauty brand offering vegan, cruelty-free, and affordable makeup and skincare. The brand emphasizes natural ingredients and eco-friendly packaging.

Products and positioning

Mid-market mass segment, centered on clean beauty and vegan principles.

Recent events

  • Reported

    Pacifica wins four awards at Texas Auto Roundup[1]

    The 2021 Pacifica won the best family vehicle overall and best minivan awards, as well as awards for best new feature and best new interior, at the Texas Auto Writers Association’s Auto Roundup.

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