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Panaah

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Homegrown Indian brand specializing in handcrafted sarees and artisanal fashion.

Last updated September 1, 2026

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First read
Nov 4, 2026
Latest read
Nov 4, 2026

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Overview

Panaah is a homegrown Indian brand founded in 2024 by Shruti Sarraf. It offers handcrafted sarees sourced directly from artisans, featuring traditional techniques like Banarasi, Chanderi, Madhubani, and Chikankari. The brand emphasizes handmade, functional, and contemporary pieces rooted in Indian culture.

History

Panaah was founded in 2024 by Shruti Sarraf as a homegrown Indian brand. It was born from a respect for Indian craftsmanship and a vision to bring it into modern Indian life through functional, contemporary pieces. The brand sources each piece directly from the artisan who made it, covering crafts like Banarasi, Chanderi, Madhubani, and Lucknawi Chikankari.

Products and positioning

Product categories. Sarees

Sources4 sources

  1. 1Panaah | Handcrafted Indian Sarees & Artisanal Fashionpanaah.co
  2. 2Our Story – Panaahpanaah.co
  3. 3Linen – Panaahpanaah.co
  4. 4Mul cotton handwoven hot pink saree – Panaahpanaah.co

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