PassmoreLab

PassmoreLab was an independent film and media studio based in San Diego, California, focused on stereoscopic 3D production and distribution. Its activities covered three connected areas: producing original 3D content, converting existing two-dimensional films and animation into stereoscopic formats, and licensing or distributing 3D programming to specialized venues and emerging display platforms. The studio developed its profile during the late-2000s expansion of interest in theatrical 3D, 3D television, museum installations, planetariums, and portable 3D devices. Rather than operating only as a post-production vendor, PassmoreLab combined production, conversion, technology licensing, sales, and distribution. Its original work included science and nature shorts, documentary programming, feature films, music videos, and content intended for educational or location-based entertainment settings. The company also worked with stereoscopic microscopy and scientific imagery, extending its capabilities beyond conventional entertainment production. A notable part of the business was the conversion of recognized catalog and genre titles. PassmoreLab worked on 3D versions of films including Plan 9 from Outer Space, Night of the Living Dead, and the clay-animation film Slim Pickings. Its work on Slim Pickings was described as the first industry conversion of clay animation to 3D. The company also converted the MGM Studios simulator attraction Stargate 3000 and worked on other films and productions intended for specialized theatrical or institutional presentation. PassmoreLab used original camera and production systems as well as conversion techniques. In 2007 it announced development of a prototype multi-camera array, and by 2008 it had completed a 3D documentary associated with Burning Man. The studio subsequently applied stereoscopic techniques to natural-history and science subjects, including The Extreme Nature of Bats, Microworlds, Physics of Surfing, and Ocean Voyagers. These projects helped position the company between entertainment production and science-oriented experiential media. Music-video work was another visible part of its portfolio. The studio produced or converted 3D videos associated with artists including Sammy Hagar, Slash, Fergie, Linkin Park, the Plain White T's, Semi Precious Weapons, Osaka Popstar, and Devo. In 2010, its 3D production of Slash's By the Sword was carried on Rogers Communications' 3D television cable channel, which PassmoreLab characterized as a first for a content provider. It also worked on music videos such as Beautiful Dangerous, Waiting for the End, Rhythm of Love, and Iridescent. The company pursued distribution relationships during the early 3D-platform period. It licensed content to independent cinemas, science centers, museums, planetariums, broadcasters, and mobile-device platforms. Announced relationships included a two-year content-licensing arrangement with NVIDIA and an initiative with Nintendo connected with the Nintendo 3DS streaming service Nintendo Video. PassmoreLab also presented work at industry and film events such as CeBIT Live, Cinequest, the 3-D Film & Interactive Festival, and the Hollywood 3D Film Festival. Its feature and documentary projects included Iron Doors 3D, which premiered in 2010 and received a best 3D feature award at the Hollywood 3D Film Festival, and The Extreme Nature of Bats, which received festival recognition for documentary and cinematography categories. The studio later released Fighter Pilot 3D at Seattle's Museum of Flight and began work on the Glimpse 3D series. Public reference material documents substantial activity through 2012, but does not establish the company's current operating status, ownership, website, or continuing commercial operations.

PassmoreLab emerged as an independent San Diego film and technology studio during the growth of stereoscopic entertainment in the late 2000s. Under founder Greg Passmore, it pursued a hybrid model that combined original production, technical conversion, and distribution. This model allowed the company to serve both rights holders seeking 3D versions of existing works and institutions seeking new science, educational, or immersive programming. In 2007, PassmoreLab announced a prototype multi-camera array. By 2008, it had produced a 3D documentary associated with Burning Man and expanded into stereoscopic microscopy. The company also began converting archival material for Ripley's and developed a portfolio of science and nature programming. Its work included production of The Extreme Nature of Bats, Microworlds, and Physics of Surfing, demonstrating an emphasis on subjects that could benefit from depth presentation and institutional exhibition. The studio also gained attention through film conversion. It converted the MGM Studios simulator attraction Stargate 3000 and worked on the conversion of Anthony Lucas's clay-animation film Slim Pickings. The latter was presented as the first industry conversion of clay animation to 3D. PassmoreLab also converted Night of the Living Dead and prepared Night of the Living Dead, Now in 3D! for public presentation. The project premiered at Hollywood Forever Cemetery during the Johnny Ramone Memorial Tribute and subsequently received a theatrical run through National Amusements in the United States and United Kingdom. Music-video production became a major showcase for the company's capabilities. PassmoreLab worked with artists including Sammy Hagar, Slash, Fergie, Linkin Park, the Plain White T's, Osaka Popstar, Semi Precious Weapons, Devo, and others. In 2010 it completed 3D videos for Slash's By the Sword and Beautiful Dangerous, Linkin Park's Waiting for the End, and the Plain White T's Rhythm of Love. By the Sword was subsequently broadcast on Rogers Communications' 3DTV channel, an early example of dedicated 3D content reaching a television platform. PassmoreLab's original feature work included Iron Doors 3D, a psychological thriller that premiered in 2010. The film won Best 3D Feature Film in the narrative category at the Hollywood 3D Film Festival and later appeared at festivals and industry markets in Europe and the United States. The company also completed 3D production on Plan 9 from Outer Space and presented the converted title at film events. The Extreme Nature of Bats received awards for short documentary and cinematography at separate festivals and was presented in a moving-theater attraction in Transylvania. The company continued building distribution relationships as 3D-capable screens and devices expanded. It licensed content to independent theaters, museums, science centers, planetariums, broadcasters, and mobile platforms. In 2011 it announced a two-year licensing arrangement with NVIDIA, presented music and science content at CeBIT Live in Germany, and participated in the launch of Nintendo's Nintendo Video 3D streaming initiative with the short film Sunday Jog. It also converted additional music and animation projects, including Linkin Park's Iridescent and the Starfish Cove animated series. In 2012, PassmoreLab completed Flower Power, converted Fighter Pilot to 3D, released Fighter Pilot 3D at Seattle's Museum of Flight, and began work on Glimpse 3D. Available reference material provides detailed evidence of the company's activities through this period but does not establish a later corporate history, present management, current website, ownership, or whether the business remains active. Its documented legacy is as an early specialist in stereoscopic production and conversion during the first major wave of modern 3D media distribution.

• 2012

  Fighter Pilot 3D released

  [1]PassmoreLaben.wikipedia.org

  Fighter Pilot 3D was released at Seattle's Museum of Flight, while the company began work on Glimpse 3D.

• 2011

  Nintendo Video presents Sunday Jog

  [1]PassmoreLaben.wikipedia.org

  Nintendo premiered PassmoreLab's 3D animated short Sunday Jog through Nintendo Video for Nintendo 3DS.

• 2010

  Iron Doors 3D premieres

  [1]PassmoreLaben.wikipedia.org

  The company's psychological thriller Iron Doors 3D premiered and later received festival recognition.

• 2009

  Stargate 3000 and Slim Pickings conversions

  [1]PassmoreLaben.wikipedia.org

  PassmoreLab converted Stargate 3000 and worked on a 3D conversion of the clay-animation film Slim Pickings.

• 2008

  Burning Man 3D documentary completed

  [1]PassmoreLaben.wikipedia.org

  The studio created a 3D documentary associated with Burning Man and expanded into stereoscopic microscopy.

• 2007

  Prototype multi-camera array announced

  [1]PassmoreLaben.wikipedia.org

  PassmoreLab announced development of a prototype multi-camera array for stereoscopic production.

An independent stereoscopic-media specialist combining 3D production, catalog conversion, technical services, and distribution for entertainment, broadcast, educational, scientific, and location-based venues.

• Feature film · 2010

  Iron Doors 3D

  A psychological thriller feature produced in stereoscopic 3D. It premiered in 2010, won the narrative Best 3D Feature Film award at the Hollywood 3D Film Festival, and screened at several international festivals and industry markets.

• Science documentary

  The Extreme Nature of Bats

  A science documentary about bats produced for 3D presentation. The film received short-documentary and cinematography awards at separate festivals and was also presented in a moving-theater attraction.

• Nature documentary · 2011

  Ocean Voyagers in 3D

  A 3D nature documentary developed with Feodor Pitcairn Productions. PassmoreLab announced the partnership in 2010 and completed the 3D conversion in 2011.

• Film conversion · 2010

  Night of the Living Dead, Now in 3D!

  PassmoreLab's stereoscopic conversion of the horror film Night of the Living Dead. It premiered at Hollywood Forever Cemetery and later received a theatrical run in the United States and United Kingdom.

• Film conversion · 2011

  Plan 9 from Outer Space, Now in 3D!

  A 3D production and conversion of Ed Wood's science-fiction horror film Plan 9 from Outer Space, presented at film events including Cinequest.

• Documentary conversion · 2012

  Fighter Pilot 3D

  A 3D version of Fighter Pilot released at the Museum of Flight in Seattle, extending PassmoreLab's work into aviation and museum-oriented exhibition.

• Animated short · 2011

  Sunday Jog

  A 3D animated short premiered by Nintendo through the Nintendo Video service as part of the Nintendo 3DS platform's 3D content initiative.

• 2011Nintendo Video 3D content initiative

  United States

  PassmoreLab supplied Sunday Jog for Nintendo's Nintendo Video service, helping demonstrate stereoscopic streaming on the Nintendo 3DS.

  Outcome. The short was premiered through Nintendo Video.

  Source
• 20103D music-video distribution

  United States · Canada

  PassmoreLab promoted and distributed stereoscopic music videos, including Slash's By the Sword, through film events and Rogers Communications' 3DTV channel.

  Outcome. By the Sword was broadcast on Rogers' 3D television cable channel.

  Source

• 2011

  Enter web and portable 3D distributionStrategy

  Background

  New consumer platforms were beginning to offer dedicated 3D streaming and web-based content services.

  Action taken

  PassmoreLab announced a two-year content-licensing agreement with NVIDIA and supplied Sunday Jog for Nintendo Video on Nintendo 3DS.

  Aftermath

  The company gained documented distribution exposure on web-oriented and portable 3D platforms.

  Source

• 2010

  Expand from production into 3D licensing and distributionStrategy

  Background

  The company operated during the expansion of 3D theaters, television, museums, and portable devices.

  Action taken

  PassmoreLab maintained a separate sales and distribution division and licensed content to theaters, science centers, museums, planetariums, broadcasters, and mobile platforms.

  Aftermath

  The strategy supported distribution relationships and platform presentations, including Rogers 3DTV, NVIDIA, and Nintendo Video.

  Source

1. 1PassmoreLaben.wikipedia.org