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Patang is a premium regional Indian snacks brand that makes each snack at its city of origin using traditional recipes and clean ingredients.

Last updated September 16, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Patang is a premium regional Indian snacks brand built around the idea that India's best snacks are the ones made where they come from. Each product is a specific regional namkeen or snack made at its city of origin following the traditional recipe, with clean ingredients and no palm oil. The brand describes itself as a geography company that happens to make snacks rather than a flavour company. Its range covers regional snacks such as Kolhapuri Bhadang, Bambai Mixture, Calcutta Chanachur, Puneri Bhakarwadi, Bikaneri Jor Garam, Dilli Gur Chana, Jaipuri Hing Chana, Bengaluru Tapioca Chips, Sattur's Seeval and Thoothukudi Pepper Cashews. Patang also offers curated gift sets and build-your-own boxes.

History

Patang is described as a premium regional Indian snacks brand built around the idea that India's best snacks are the ones made where they come from. Its founder, Shoury, writes that he grew up surrounded by people from Rajasthan, UP, Punjab and Bengal, and that Patang exists because good food deserves a real address and because the bhujia from Bikaner should taste like it was made in Bikaner. The brand states that it finds kitchens that never forgot traditional methods and makes sure they never have to.

Products and positioning

Premium regional Indian snacks brand; ingredients and sourcing are premium, recipes traditional, and snacks are made at their origin rather than in a central factory.

  • Ratlami Sev

    A regional Indian snack sold by Patang.

  • Darbhanga Makhana

    A regional Indian snack sold by Patang.

  • Jamnagari Chiwda

    A regional Indian snack sold by Patang.

  • Amdavadi Methi Para

    A regional Indian snack sold by Patang.

  • Bikaneri Jor Garam

    Rajasthani spiced dal puffs from Bikaner.

  • Dilli Gur Chana

    Jaggery-coated chickpeas from Delhi.

  • Calcutta Chanachur

    Bengali namkeen mix.

  • Jaipuri Hing Chana

    Asafoetida chickpeas from Jaipur.

  • Puneri Bhakarwadi

    Pune's iconic spiral snack.

  • Kolhapuri Bhadang

    Spiced puffed rice from Kolhapur.

  • Thoothukudi Pepper Cashews

    A regional Indian snack sold by Patang.

  • Sattur's Seeval

    Tamil Nadu rice flour snack.

  • Bengaluru Tapioca Chips

    A regional Indian snack sold by Patang.

  • Bambai Mixture

    Mumbai-style namkeen.

Sources5 sources

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