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Pchela is a Bulgarian pastry chain and online cake shop offering standard and custom cakes, pastries, and delivery across Bulgaria.

Last updated October 5, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Pchela (Bulgarian: Пчела, meaning "Bee") is a Bulgarian pastry chain and online cake retailer operating through its website pchela.bg. The brand positions itself as a confectionery and pastry shop, offering a variety of cakes, pastries, and related products, with online ordering and delivery to addresses within Bulgaria. Its catalog includes standard cakes such as the signature "Torta Pchela" (Bee Cake), French velvet cake, green fig cake, Oreo cake, Black Forest cake, Magnolia cake, red velvet cake, Sacher cake, carrot cake, Garash cake, tiramisu cake, Raffaello cake, and others, with prices listed in euros. The website also features dedicated sections for art studio cakes, baked goods, special occasions, wedding cakes, accessories, delivery, and physical pastry shops. Pchela offers themed children's cakes (e.g., sun, princess, train, Spider-Man, Batman, Snow White, Peppa Pig, Moana, Lilo & Stitch, Dora the Explorer, Bluey and Bingo) at higher prices. The brand appears to operate both an online store and a network of physical pastry shops, but available evidence does not specify the number or locations. According to Wikidata, Pchela is a "Bulgarian pastry chain," confirming its identity as a commercial food retail brand. The company's online presence emphasizes convenience: customers can order cakes online and have them delivered to a specified address. The website is available in Bulgarian and possibly other languages, as indicated by a language selector. Pchela's positioning is to provide everyday and celebration cakes, serving individual consumers and special events such as weddings and children's parties. The brand name and logo may reference the bee, symbolizing sweetness and industriousness. Based on available information, Pchela is an active brand in the Bulgarian market. Details regarding founding year, founders, ownership structure, or headquarters are not provided in the evidence and remain unknown.

History

The available evidence does not provide a detailed history of Pchela. According to Wikidata, Pchela is a Bulgarian pastry chain. The official website pchela.bg presents the brand as a confectionery with online ordering and delivery. The site lists a wide range of cakes, including standard cakes, children's cakes, wedding cakes, and bakery items, with prices in euros. The brand operates physical confectioneries as indicated by a "Сладкарници" (Confectioneries) section on the website. The exact founding date, founders, and corporate history are not documented in the provided sources. The brand appears to be active and focused on the Bulgarian market, with an online presence that supports ordering and delivery. Further historical details would require additional sources.

Products and positioning

Bulgarian pastry chain offering online cake ordering and delivery, with a wide range of standard and custom cakes for everyday and special occasions.

  • Torta Pchela (Bee Cake)

    Signature cake priced at €16.90.

  • French Velvet Cake

    Priced at €35.90.

  • Green Fig Cake

    Priced at €32.90.

  • Oreo Cake

    Priced at €35.90.

  • Black Forest Cake

    Priced at €18.90.

  • Red Velvet Cake

    Priced at €16.90.

  • Sacher Cake

    Priced at €24.90.

  • Tiramisu Cake

    Priced at €29.90.

  • Raffaello Cake

    Priced at €16.90.

  • Children's Cake Sun

    Priced at €65.45.

  • Children's Cake Princesses

    Priced at €81.81.

  • Children's Cake Train

    Priced at €65.45.

  • Children's Cake Spiderman

    Priced at €73.63.

  • Children's Cake Batman

    Priced at €73.63.

  • Children's Cake Snow White

    Priced at €73.63.

  • Children's Cake Peppa Pig

    Priced at €81.81.

  • Children's Cake Moana

    Priced at €73.63.

  • Children's Cake Lilo and Stitch

    Priced at €81.81.

  • Children's Cake Dora the Explorer

    Priced at €81.81.

  • Children's Cake Bluey and Bingo

    Priced at €73.63.

Sources2 sources

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