Recent events
Recent events tied to this brand in public sources.
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2020
Peloton sued over lack of closed captions
A New York man filed a class-action lawsuit against Peloton, alleging its workout videos lack closed captioning and violate the civil rights of deaf and hearing-impaired members. The suit seeks damages and an order requiring captions; the allegations are not presented as a court determination.
2020
Beyoncé and Peloton announce fitness-content collaboration
Beyoncé teamed up with Peloton to create themed workouts; as part of the partnership, students at 10 historically Black colleges and universities will receive a two-year Peloton app membership.
2020
Peloton and Beyoncé announce multi-year workout partnership
Peloton announced a multi-year deal with Beyoncé to create workout classes featuring her music, initially centered on HBCU fall homecoming. The deal also includes two-year Peloton memberships for students at 10 HBCUs.
2020
Icon Health & Fitness sues Peloton over patents
Icon Health & Fitness filed a lawsuit against Peloton in Delaware district court, accusing Peloton of infringing its patents concerning a swiveling touchscreen and automatic resistance adjustment.
2020
Peloton announces a price reduction for its standard bike
Peloton announced that it would lower the price of its standard bike to $1,895, a $350 reduction.
2020
Peloton announces Bike+ and a lower-priced treadmill
Peloton announced a premium Bike+ with added features and a lower-priced treadmill planned to be available early the following year; the report does not say the treadmill had launched.
2020
Peloton App becomes available on Roku
Roku announced that the Peloton App is available on its platform in the U.S., allowing users to access Peloton workouts through Roku devices.
2020
Peloton files patent infringement suit against ICON
Peloton filed a complaint against ICON Health & Fitness alleging patent infringement. Peloton also accused ICON of false advertising and unfair competition; these are allegations reported in the article, not findings.
2020
Peloton closes retail stores during coronavirus outbreak
Peloton said it would close all of its retail store locations amid the widening coronavirus pandemic; online retail would continue to operate.
2020
Peloton settles music-streaming lawsuit
Peloton settled a lawsuit in which a music publishing trade group and 14 of its members accused it of streaming more than 2,400 songs in workout videos without permission. The settlement terms were not disclosed.
2020
Peloton and music publishers’ association enter collaboration agreement
Peloton and the National Music Publishers’ Association said they had entered a collaboration agreement to further optimize Peloton’s music-licensing processes. Other terms were not disclosed.
2020
Peloton settles music publishers’ lawsuit
Peloton and the National Music Publishers’ Association announced that they had fully settled a lawsuit over Peloton’s alleged use of 2,468 unlicensed songs. The lawsuit had sought more than $300 million in damages; the settlement terms are not stated in the source.
2020
Peloton releases Basquiat-inspired apparel collection
Peloton released an apparel collection honoring Jean-Michel Basquiat in collaboration with licensing agency and creative consultancy Artestar. The collection was available during February at Peloton's New York studios and through its apparel website.
2019
Peloton releases Apple Watch and Fire TV apps
Peloton released new apps for Apple Watch and Fire TV, allowing users to track workout metrics on Apple Watch and access workout classes on Fire TV.
2019
Peloton responds to criticism of holiday ad
Peloton said it was disappointed that some people had misinterpreted its holiday commercial and grateful for support from those who understood its intended message.
2019
Peloton faces backlash over holiday advert
Peloton faced online criticism over its holiday advert, which critics called sexist and dystopian. The company said it was disappointed that some people had misinterpreted the advert and explained that it was intended to celebrate a fitness and wellness journey.
2019
Peloton reduces digital-only subscription price
Peloton reduced the price of its digital-only subscription; the article reports the new price as $12.99 a month, down from $19.49.
2019
Peloton sues Echelon over alleged intellectual property copying
Peloton sued Echelon Fitness in the U.S. District Court in Delaware. The lawsuit alleges that Echelon copied Peloton’s registered trademark, trade dress and technology; Echelon said it intended to defend itself against the claims.
2019
Peloton sues Echelon over patents and advertising
Peloton Interactive Inc filed a lawsuit against Echelon Fitness LLC in federal court in Delaware, alleging patent infringement and false, deceptive advertising. These are allegations in the lawsuit, not findings of infringement or deceptive marketing.
2019
Peloton completed its acquisition of Tonic Fitness Technology
Peloton said it completed in October its $47.4 million acquisition of Taiwan-based bike manufacturing partner Tonic Fitness Technology. Peloton said greater supply-chain control would enable it to strengthen and scale production capabilities, increase innovation, and continue delivering connected fitness products.