Recent events
Recent events tied to this brand in public sources.
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2020
PepsiCo pledges to switch European beverage bottles to recycled PET
PepsiCo pledged to eliminate virgin plastic from its beverage bottles in Europe by 2022 and switch to 100% recycled PET across nine countries. The article says the change is planned in the UK, France, Belgium and Luxembourg in 2022, and in Germany, Poland, Romania, Greece and Spain the following year.
2020
VPX Sports sues PepsiCo over distribution agreement
Vital Pharmaceuticals, doing business as VPX Sports, filed suit against PepsiCo seeking injunctive relief in aid of arbitration. The complaint alleges that PepsiCo failed to meet obligations under a distribution agreement and interfered with VPX's transition of distribution rights; these are allegations in the filing, not findings.
2020
AMC Networks and PepsiCo product-placement partnership
AMC Networks and PepsiCo began a product-placement partnership featuring Mountain Dew in The Walking Dead universe, as part of a new campaign AMC plans to roll out across the franchise.
2020
PepsiCo and National Urban League launch Black Restaurant Accelerator
PepsiCo and the National Urban League launched the Black Restaurant Accelerator, with the PepsiCo Foundation providing a $10 million grant. The program is intended to support approximately 500 Black-owned businesses over five years.
2020
Abu Dhabi University and partners launch For Sudan relief initiative
Abu Dhabi University launched the For Sudan initiative in collaboration with Emirates Red Crescent, Lulu Group International and PepsiCo to collect monetary and in-kind donations for Sudanese families affected by floods.
2020
PepsiCo unveils Driftwell
PepsiCo unveiled Driftwell, a new drink designed to ease stress and help people relax. The drink was expected to become available online later in 2020 and in stores early in 2021.
2020
PepsiCo begins operations at Indianapolis warehouse
PepsiCo Beverages North America began operating a new 205,000-square-foot warehouse and distribution center in Indianapolis to support its two local manufacturing plants.
2020
PepsiCo and Microsoft announce five-year partnership
PepsiCo and Microsoft announced a five-year partnership under which Microsoft will be a preferred cloud provider, PepsiCo will roll out Microsoft 365 and Teams to its employees worldwide, and Azure will support PepsiCo's data and infrastructure modernization.
2020
ZEEL partners with consumer brands for its content comeback
ZEEL announced a partnership with consumer brands, including Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk and ITC Dark Fantasy, to promote its daily content comeback on Zee TV and other channels.
2020
Admiral Beverage sues PepsiCo over Rockstar distribution exclusivity
Admiral Beverage sued PepsiCo, alleging that PepsiCo breached an agreement by terminating Admiral's exclusive Rockstar Energy distribution rights after Admiral refused to sign an e-commerce agreement. Admiral is seeking a preliminary injunction to maintain its exclusivity rights; the claims are allegations in the lawsuit.
2020
Admiral Beverage sues PepsiCo over Rockstar distribution exclusivity
Admiral Beverage sued PepsiCo in federal court, alleging that PepsiCo breached a contract by terminating Admiral’s exclusive Rockstar Energy distribution agreement. Admiral sought a preliminary injunction to maintain its exclusivity rights; the allegations are reported as claims in the lawsuit.
2020
PepsiCo announces SodaStream Professional rollout
PepsiCo said the SodaStream Professional Hydration Platform had completed a pilot and announced plans to roll it out in professional environments in the US that fall.
2020
PepsiCo factory halts production after COVID-19 cases
A Beijing Daxing factory belonging to PepsiCo halted production after eight confirmed COVID-19 cases were found there. PepsiCo said it sealed products, disinfected the environment, isolated personnel and conducted sampling investigations.
2020
PepsiCo opens Alvalle gazpacho plant in Spain
PepsiCo opened a new plant in Spain for its Alvalle gazpacho brand. The facility increases Alvalle's manufacturing capacity by 50%.
2020
PepsiCo announces Wern-Yuen Tan's appointment as APAC CEO
PepsiCo announced Wern-Yuen Tan's appointment as Chief Executive Officer of Asia Pacific, Australia, New Zealand and China, effective June 15, 2020.
2020
Orkla completes acquisition of Havrefras brand
Orkla, through its wholly owned subsidiary Orkla Foods Sverige AB, signed and completed an agreement with PepsiCo to purchase the Havrefras brand, including Rug Fras and Mini Fras. The purchase did not include employees or production facilities.
2020
Regulators approve PepsiCo’s acquisition of Baicaowei
PepsiCo announced that Chinese government regulators had approved its acquisition of Baicaowei. The article also reports that the transaction had completed.
2020
PepsiCo completes acquisition of Baicaowei
PepsiCo announced that its acquisition of Baicaowei had closed. The article states that the transaction had received Chinese government regulatory approval.
2020
PepsiCo’s “Bringing Happiness Home · Mom’s Making” wins a Digital Media Award
PepsiCo’s “Bringing Happiness Home · Mom’s Making” project won a gold award in the Corporate Image and Information and Corporate Social Responsibility category of the China Digital Media Awards.
2020
PepsiCo appoints Tertius Carstens as sub-Saharan Africa CEO
PepsiCo announced that it appointed Tertius Carstens as its sub-Saharan Africa chief executive, effective immediately.