Pert Plus

Pert Plus developed from Pert, a shampoo brand introduced by Procter & Gamble in 1980. In 1987, Procter & Gamble introduced Pert Plus as a reformulated two-in-one product, combining shampoo and conditioner in a single bottle. This format addressed a convenience-oriented consumer need by reducing the number of products required in a normal hair-washing routine. The brand was originally part of Procter & Gamble's personal-care portfolio. In 2006, investment firm Najafi Companies acquired the North American trademark rights to Pert and Pert Plus from Procter & Gamble. Following the transaction, production was moved to Innovative Brands LLC, a subsidiary of Najafi Companies. The transfer marked a change from ownership by a major consumer-goods manufacturer to management within a smaller brand-focused business. In 2010, Innovative Brands sold Pert, Pert Plus, and Sure to Helen of Troy. Pert Plus consequently became part of Helen of Troy's personal-care holdings. Reference material describes the brand as offering several products for different hair types, while retaining its core association with combined shampoo-and-conditioner products. On June 8, 2021, Helen of Troy announced the sale of its personal-care business, including Pert and Pert Plus, to High Ridge Brands. High Ridge Brands is subsequently identified as Sodalis USA, which is therefore recorded as the current owner or parent company in this dossier. The available material does not provide a later ownership change or enough information to confirm the brand's current retail availability. Pert Plus also has different regional naming arrangements. Procter & Gamble marketed the two-in-one product as Pert 2 in 1 in New Zealand and Australia. In Asia, a related two-in-one proposition was marketed as Rejoice. These names reflect regional brand architecture and should not automatically be treated as identical legal brands in every market. Publicly available reference material cited here is limited. It does not document a complete product catalogue, detailed advertising history, current leadership, headquarters, financial results, or a confirmed official website. Those fields remain unfilled where the evidence is insufficient.

• 2021

  Personal-care business sold to High Ridge Brands

  [1]Pert Plusen.wikipedia.org

  Helen of Troy announced the sale of its personal-care business, including Pert and Pert Plus, to High Ridge Brands.

• 2010

  Helen of Troy acquires Pert Plus

  [1]Pert Plusen.wikipedia.org

  Innovative Brands sold Pert, Pert Plus, and Sure to Helen of Troy.

• 2006

  North American trademark rights transferred to Najafi Companies

  [1]Pert Plusen.wikipedia.org

  Najafi Companies acquired North American trademark rights to Pert and Pert Plus from Procter & Gamble, with production moved to Innovative Brands LLC.

• 1987

  Pert Plus launched as a two-in-one product

  [1]Pert Plusen.wikipedia.org

  Procter & Gamble introduced Pert Plus as a reformulated shampoo-and-conditioner product.

• 1980

  Pert shampoo introduced

  [1]Pert Plusen.wikipedia.org

  Procter & Gamble introduced Pert shampoo, the predecessor to the Pert Plus brand.

Convenient everyday hair care that combines shampooing and conditioning in one product, with variants associated with different hair types.

• Two-in-one shampoo and conditioner · 1987

  Pert Plus

  Pert Plus is the brand's principal two-in-one hair-care offering. It combines cleansing and conditioning functions in one product and was introduced by Procter & Gamble in 1987 as a reformulation of the earlier Pert shampoo. Reference material indicates that the line included products intended for different hair types, but it does not provide a complete list of variants or current formulations.

• Regional two-in-one shampoo and conditioner

  Pert 2 in 1

  Pert 2 in 1 is the name used by Procter & Gamble in New Zealand and Australia for the comparable two-in-one shampoo-and-conditioner proposition. The available reference does not establish whether every formulation, package, or distribution arrangement is identical to Pert Plus in other markets.

• 2021

  Sale of Helen of Troy personal-care businessM&A

  Background

  Helen of Troy announced a divestment of its personal-care business.

  Action taken

  On June 8, 2021, Helen of Troy announced the sale of the business, including Pert and Pert Plus, to High Ridge Brands.

  Aftermath

  High Ridge Brands subsequently became known as Sodalis USA, which is identified as the brand's current owner in the available reference material.

  Source

• 2010

  Sale of Pert Plus to Helen of TroyM&A

  Background

  Innovative Brands held the Pert and Pert Plus brands after Najafi Companies acquired their North American trademark rights.

  Action taken

  Innovative Brands sold Pert, Pert Plus, and Sure to Helen of Troy.

  Aftermath

  Pert Plus became part of Helen of Troy's personal-care business.

  Source

• 2006

  Transfer of North American trademark rightsM&A

  Background

  Procter & Gamble transferred the North American trademark rights for Pert and Pert Plus to Najafi Companies.

  Action taken

  Najafi Companies acquired the rights and moved production to Innovative Brands LLC.

  Aftermath

  The brands continued outside Procter & Gamble's direct ownership until their later sale to Helen of Troy.

  Source

• 1987

  Launch of Pert PlusProduct launch

  Background

  Procter & Gamble had introduced Pert shampoo in 1980 and developed a reformulated product combining shampoo and conditioner.

  Action taken

  The company launched Pert Plus as a two-in-one hair-care product.

  Aftermath

  Pert Plus became the principal brand associated with the Pert two-in-one proposition.

  Source

1. 1Pert Plusen.wikipedia.org