Petio

Petio (株式会社ペティオ, Petio Corp.) is a Japanese pet care company whose business covers the manufacture, sale, and import/export of pet food and pet supplies. Its product categories include pet food (food and snacks) and pet supplies (dog equipment, toys, care items, pens/circles, litter and sheets). The company states it views the pet care business as an 'industry of life' and aims to create a society where pets and people can live happily together. Petio's history traces back to the founding of Yamahisa Co., Ltd. in January 1973 and the establishment of its pet business division (Petio) in February 1986; the current Petio Corp. was established in July 2016 through a company split and became independent on October 1, 2016. It operates Tokyo and Osaka head offices and sells to domestic wholesalers and overseas partners.

Petio's corporate history traces back to January 1973, when Yamahisa Co., Ltd. was founded. In February 1986 the pet business division (Petio) was established. In 1992 the company established a nationwide branch network (Sapporo, Sendai, Tokyo, Nagoya, Osaka, Chugoku-Shikoku, Kyushu). In October 1997 it opened the Himeji factory in Aboshi-ku, Himeji, Hyogo, beginning in-house production of some snacks. In October 1999 annual sales reached 10 billion yen. In February 2000 it developed and launched 'Sasami Maki Gum'. In May 2001 it established the pro-shop brand 'ADD.MATE'. In February 2004 it launched the dog snack series 'Sozai Sonoma'. In 2006 it launched the senior dog care series 'zuttone', renamed the pet business division to the pet care division, and its Reel Lead Light Star (dog equipment) won a Good Design Award. In 2007 it renewed the Petio brand identity and logo (Happy Tail), obtained ISO14001 certification for the Himeji factory, and took over a cat litter factory in Hamamatsu, Shizuoka, entering the cat litter business. In 2010 it obtained patents for the dog equipment snap 'Petio Safety Snap (PSS)' and launched dog equipment equipped with it, obtained a patent for the 'Dog Room Circle', and its Reel Lead Handy won a Good Design Award. In May 2011 it set up a sales headquarters in Minato-ku, Tokyo. In 2012 it opened a Twitter official account and established 派地奥上海商貿有限公司 in the Shanghai area. In June 2014 it obtained a patent for the 'Reel Lead Handy'. In 2015 it launched the cat total brand 'necoco', renamed the cat litter factory to 'Mikkabi Garden Co., Ltd.', had February 3 certified as 'Sasami Maki Gum Day' by the Japan Anniversary Association, and obtained a patent for the 'Smart Control Reel Lead'. In 2016 it moved the product headquarters to Yodogawa-ku, Osaka; the Petio brand marked its 30th anniversary; it opened an Instagram official account; Petio Corp. was established through a company split and independence from Yamahisa's pet care division; and the Osaka head office moved to Yodogawa-ku, Osaka. In March 2017 it launched the dog total brand 'Porta'. In July 2018 it introduced new equipment at the Himeji factory, starting in-house production of the sasami soft category. In 2019 it launched the Petio x BANDAI collaboration brand 'KyaraPeti' and won the World Branding Awards 'Brand of the Year'. In 2020 it launched Petio | Pokémon character pet goods and opened the Petio official app. In 2021 it co-developed and launched 'Plact' dental gum with KIRIN plasma lactic acid bacteria, launched a 'toy series that stimulates cat instincts' in industry-academia collaboration with Yamazaki University of Animal Nursing, increased Petio Corp.'s capital to 80 million yen, and won the World Branding Awards 'Brand of the Year' for the second consecutive term. In July 2023 it won the award for the third consecutive term, and in July 2025 for the fourth consecutive term. In April 2026 the Petio brand marks its 40th anniversary and ADD.MATE its 25th anniversary, and a LINE official account was opened; September 17 was certified as 'Kawaiku Tabechau Day' by the Japan Anniversary Association.

Pet care company positioning its business as an 'industry of life' and aiming to create a society where pets and people live happily together.

• Sasami Maki Gum

• ADD.MATE

• Sozai Sonoma

• zuttone

• necoco

• Porta

• KyaraPeti

• Plact dental gum

• 2021.02.01

  Reported2021.02.01

  Bandai and Petio announce a second wave of Sailor Moon-themed pet accessories[5]Bandai与Petio宣布推出第二波美少女战士主题宠物用品setn.com

  Bandai and Petio announced a second wave of Sailor Moon-themed pet accessory designs for sale.

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1. 1Petio[ペティオ] official website homepagepetio.com
2. 2沿革 | Petio[ペティオ]petio.com
3. 3企業情報 | Petio[ペティオ]petio.com
4. 4会社概要 | Petio[ペティオ]petio.com
5. 5Bandai与Petio宣布推出第二波美少女战士主题宠物用品setn.com