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Phoenix Vapers

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Retailer / private label

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UK vaping brand and retailer selling e-cigarettes, e-liquids and vape hardware online and through physical stores.

Last updated September 27, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Phoenix Vapers is a United Kingdom brand of e-cigarettes and e-liquids that sells both online and through a number of physical stores. It operates a direct-to-consumer e-commerce site at phoenixeliquid.co.uk, where it retails vaping hardware from third-party manufacturers alongside its own e-liquid lines. The catalogue spans pod kits, sub-ohm kits, coils, accessories and nicotine-salt e-liquids, with the storefront organised around new releases and customer favourites. On the hardware side, Phoenix Vapers stocks well-known vaping brands such as GeekVape and OXVA. Examples visible on its homepage include the GeekVape Aegis Legend 5 Kit, a durable sub-ohm kit powered by two removable 18650 batteries with a 200W maximum output, the OXVA Xlim Pro 3 Pod Kit with a 1500mAh internal battery, and the GeekVape Wenax Q 2 pod kit with a fast-charging 1250mAh battery. These are mainstream, mass-market devices aimed at everyday vapers rather than specialist high-end hardware. Alongside third-party hardware, Phoenix Vapers promotes its own e-liquid range. The FiftyFifty Smooth line is marketed as a high-strength nicotine-salt product, with flavours such as Strawberry Ice described as pairing sweet ripe strawberry with a crisp, icy finish. The brand emphasises a fast-hitting 20mg nicotine-salt blend that it claims delivers less metallic and bitter notes than rivals, positioning its liquids on smoothness and flavour balance. As a retailer-or-private-label operation, Phoenix Vapers combines multi-brand hardware retail with own-brand e-liquid, a common model among UK vape shops. Its dual online-and-physical-store presence lets it serve both local walk-in customers and national online orders. The brand is active and continues to list new releases from major hardware makers, though detailed corporate information such as founding date, ownership and headquarters is not publicly documented in the available sources.

History

Phoenix Vapers is a United Kingdom brand of e-cigarettes and e-liquids that sells online and through a number of physical stores. Public documentation of its corporate history is limited; the available sources describe it as an active UK vaping brand and retailer rather than providing a detailed founding narrative. The brand operates a direct-to-consumer e-commerce storefront at phoenixeliquid.co.uk. Its retail model combines multi-brand hardware sales with own-brand e-liquid. On the hardware side, the store carries devices from established vaping manufacturers such as GeekVape and OXVA, including the GeekVape Aegis Legend 5 Kit, the OXVA Xlim Pro 3 Pod Kit and the GeekVape Wenax Q 2 Kit. These products are presented as new releases and customer favourites, indicating that the retailer tracks current hardware trends and refreshes its catalogue accordingly. Alongside third-party hardware, Phoenix Vapers markets its own e-liquid line, FiftyFifty Smooth. The range is positioned as a high-strength nicotine-salt product, with flavours such as Strawberry Ice. The brand describes its nicotine-salt blend as fast-hitting at 20mg and claims it produces less metallic and bitter notes than competing products, emphasising smoothness and balanced flavour. As a retailer-or-private-label business, Phoenix Vapers follows a common UK vape-shop model: a physical and online presence selling third-party devices and accessories, supplemented by own-brand consumables. Its dual-channel approach allows it to serve local walk-in customers while also fulfilling national online orders. The brand remains active, though details such as founding year, founder, headquarters and ownership are not documented in the available evidence.

Products and positioning

UK vaping retailer and own-brand e-liquid seller combining multi-brand hardware retail with a nicotine-salt e-liquid line, serving customers online and through physical stores.

  • FiftyFifty Smooth – Strawberry Ice

    Own-brand high-strength nicotine-salt e-liquid with a sweet ripe strawberry flavour and a crisp, icy finish; described as a fast-hitting 20mg blend with less metallic and bitter notes than rivals.

  • GeekVape Aegis Legend 5 Kit

    Durable sub-ohm vape kit powered by two removable 18650 batteries (sold separately) with a 200W maximum output and multiple power modes.

  • OXVA Xlim Pro 3 Pod Kit

    Pod kit with a powerful 1500mAh internal battery, described as a customer favourite and the latest addition to OXVA's Xlim range.

  • GeekVape Wenax Q 2 Kit

    Sleek, easy-to-use pod kit with a fast-charging 1250mAh battery, positioned as a low-maintenance option.

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