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Pure Imagination Studios is a media company founded in 2012 that creates immersive experiences and content.

Last updated September 2, 2026

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Overview

Pure Imagination Studios is a media company founded in 2012. It describes itself as a next-generation, diversified media company crafting high-quality content and immersive experiences for a global audience. The company focuses on building a vertically integrated entity using real-time production tools across multiple content verticals. It has a team of over 60 employees spanning three continents and has developed proprietary technology and expertise in areas such as feature films, television, animation, interactive experiences, virtual and mixed reality, location-based entertainment, and theme-park attractions. The company also mentions spearheading the technological and content dimensions of extended reality (XR) and the emergent metaverse.

History

Pure Imagination Studios was founded in 2012. The company emerged with an ambitious vision to pioneer a next-generation, diversified media company crafting high-quality content and immersive experiences for a global audience. From inception, its focus centered on building a vertically integrated entity, leveraging 'real-time' production tools across multiple content verticals. This foundation birthed the world's foremost Spatial Computing Studio, or Studio 3.0. Today, the team of over 60 employees spanning three continents drives the vision forward. The company has cultivated proprietary technology and honed expertise in diverse content creation realms, from feature films, television, animation, and interactive experiences to virtual and mixed reality, location-based entertainment, and theme-park attractions. It is spearheading the technological and content dimensions of the 4th industrial revolution: extended reality (XR) and the emergent metaverse.

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