PickMe
PickMe is a Sri Lankan ride-hailing, transport and delivery platform operated by Digital Mobility Solutions Lanka Ltd.
Last updated August 26, 2026
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Overview
PickMe is a Sri Lankan technology platform that connects passengers, drivers, restaurants, merchants and delivery personnel through mobile applications. Developed by Digital Mobility Solutions Lanka Ltd., the service launched in June 2015 and became one of Sri Lanka’s prominent app-based mobility brands. Its applications are available in English, Sinhala and Tamil for Android and iOS devices. The platform initially focused on taxi hailing and urban transport. It subsequently broadened its scope to include food delivery, parcel and on-demand delivery services, and other digitally coordinated mobility offerings. This expansion positioned PickMe not simply as a taxi application but as a multi-service local platform linking transportation and everyday commerce. Its Flash delivery service enabled restaurants and other businesses to fulfil orders through PickMe’s delivery network. PickMe was founded by entrepreneur Jiffry Zulfer and received backing from the International Finance Corporation. In September 2015, the company raised 150 million Sri Lankan rupees in private funding. Growth accelerated during its first two years: by June 2017, the platform had recorded approximately 6.5 million rides, was processing around 35,000 rides per day and had about 620,000 customers. The available reference material also reports approximately 8,000 registered users by 2021, although it does not clarify whether this figure refers to a particular user category or an internal platform measure. In July 2019, PickMe acquired YAMU, a Sri Lankan food and hotel review website. YAMU reportedly had 325,000 monthly active users and 615,000 monthly page views at the time of the acquisition. The transaction extended PickMe’s relationship with restaurant and hospitality discovery and supported the company’s broader move into food-related services. The COVID-19 pandemic made safety, verification and delivery logistics central to PickMe’s operations. The company introduced or used features and procedures including displaying drivers’ vaccination status, offering cash incentives for passengers travelling to vaccination centres, supporting contact tracing, and installing vehicle separators and hand-sanitisation facilities. During lockdown periods, PickMe’s Flash service was used by restaurants to complete more than 8,200 deliveries. PickMe has also built a substantial technology infrastructure for a domestic platform. Its backend reportedly uses more than 100 microservices, with Google Cloud Platform and Microsoft Azure for cloud infrastructure, Docker and Kubernetes for deployment, and Apache Kafka for messaging. Data-related systems use Apache Hadoop, Apache Spark and Apache Hive, while the microservices are written in Go. These systems support the real-time matching, dispatch, payments, delivery coordination and data-processing requirements of a multi-service platform. In September 2024, the company announced an initial public offering on the Colombo Stock Exchange. The offering represented 13.04% of the company’s shares and targeted proceeds of LKR 1.5 billion. The IPO took place on 13 September 2024 and was reported as oversubscribed on its opening day. PickMe’s development therefore spans private technology-company formation, expansion into delivery and content-enabled commerce, pandemic-era operational adaptation, and entry into Sri Lanka’s public capital market.
History
PickMe was established in Sri Lanka in 2015 by entrepreneur Jiffry Zulfer and was developed by Digital Mobility Solutions Lanka Ltd. The service launched in June of that year as a mobile taxi-hailing platform. Its applications were designed for Android and iOS and supported English, Sinhala and Tamil, giving the platform a multilingual foundation suited to Sri Lanka’s domestic market. The company received backing from the International Finance Corporation and raised 150 million Sri Lankan rupees in private funding in September 2015. The business expanded rapidly after launch. By June 2017, PickMe had completed approximately 6.5 million rides, with daily activity reaching about 35,000 rides and its customer base standing at roughly 620,000. These figures marked a transition from a new taxi application to a significant national mobility network. Rather than remaining limited to passenger transportation, PickMe developed adjacent services for food, parcels and other forms of on-demand delivery. In July 2019, PickMe acquired YAMU, a food and hotel review website. YAMU had approximately 325,000 monthly active users and 615,000 monthly page views when the acquisition was reported. The deal connected PickMe’s transaction and logistics capabilities with a pre-existing food and hospitality information service, reinforcing its broader positioning as a local digital platform. The COVID-19 period created operational and public-health challenges for transport companies in Sri Lanka. PickMe responded with several safety and coordination measures, including displaying driver vaccination status, providing cash incentives for passengers travelling to nearby vaccination centres, enabling contact-tracing procedures, and installing vehicle separators and hand-sanitisation facilities. Its Flash delivery service also supported restaurants during lockdowns, completing more than 8,200 orders according to the available reference material. PickMe’s platform depends on a distributed technology architecture. Its backend reportedly contains more than 100 microservices and uses Google Cloud Platform and Microsoft Azure. Docker and Kubernetes are used for deployment, Apache Kafka for messaging, and Hadoop, Spark and Hive for data-science and data-processing functions. The microservices are written in Go. This infrastructure is intended to support the high-frequency matching and dispatch requirements of passenger rides and deliveries. In September 2024, PickMe announced and conducted an initial public offering on the Colombo Stock Exchange. The offer represented 13.04% of the company’s shares and sought to raise LKR 1.5 billion. The IPO was reported as oversubscribed on its opening day. The offering represents a major financing and ownership milestone in PickMe’s history, moving the business from a privately funded start-up into Sri Lanka’s listed-company environment. The available reference material does not provide a ticker symbol, detailed post-listing ownership information or a complete current management roster.
- 2024
Initial public offering
[1]PickMe held an IPO on the Colombo Stock Exchange on 13 September, offering 13.04% of its shares and targeting LKR 1.5 billion in proceeds.
- 2020
Pandemic safety and delivery response
[1]PickMe introduced or used driver vaccination-status displays, vaccination-centre travel incentives, contact tracing, vehicle separators and hand-sanitisation facilities during the COVID-19 period.
- 2019
YAMU acquisition
[1]PickMe acquired the food and hotel review site YAMU.
- 2017
Early ride-hailing scale
[1]By June, the service had completed approximately 6.5 million rides, with around 35,000 rides per day and about 620,000 customers.
- 2015
Company founded and service launched
[1]Jiffry Zulfer founded PickMe, and the taxi-hailing service launched in Sri Lanka in June.
- 2015
Private funding round
[1]PickMe raised 150 million Sri Lankan rupees in private funding in September.
Products and positioning
A locally developed, multilingual Sri Lankan mobility and delivery platform combining ride hailing with food and on-demand delivery.
Ride-hailing service · 2015
PickMe Ride Hailing
PickMe’s original core service connects passengers with drivers through a mobile booking and dispatch platform. The service is designed for app-based urban and local transportation and forms the foundation of the brand’s broader mobility ecosystem.
Food delivery
PickMe Food
PickMe Food extends the platform into restaurant ordering and delivery. It connects participating restaurants, customers and delivery personnel, allowing food orders to be coordinated through the PickMe application and network.
On-demand delivery
PickMe Flash
Flash is PickMe’s delivery service for on-demand movement of goods and orders. During Sri Lanka’s COVID-19 lockdowns, restaurants used the service to fulfil more than 8,200 orders, demonstrating its role as a business logistics channel as well as a consumer delivery product.
Marketing campaigns
- 2020COVID-19 safety and vaccination-support initiative
Sri Lanka
PickMe used driver vaccination-status displays, incentives for rides to vaccination centres, contact-tracing measures, vehicle separators and hand-sanitisation facilities as part of its pandemic response.
Outcome. The measures supported safer transport operations during the pandemic; the available reference material does not quantify their financial or market impact.
- 2020Flash restaurant delivery support during lockdowns
Sri Lanka
PickMe promoted and operated Flash delivery capabilities for restaurants affected by movement restrictions and lockdown conditions.
Outcome. Restaurants used Flash to deliver more than 8,200 orders during the lockdown period.
Brand decisions
2024
Enter the public capital marketStrategyBackground
After developing a multi-service mobility and delivery platform, PickMe announced an initial public offering on the Colombo Stock Exchange.
Action taken
The company offered 13.04% of its shares on 13 September 2024, with a stated target of raising LKR 1.5 billion.
Aftermath
The IPO was reported as oversubscribed on its opening day. The available reference material does not provide detailed post-listing performance or ownership data.
IPO target proceeds. LKR 1.5 billion target (September 2024 IPO)
2019
Acquire YAMU to extend food and hospitality reachM&ABackground
YAMU operated a food and hotel review service with a substantial audience in Sri Lanka.
Action taken
PickMe acquired YAMU in July 2019.
Aftermath
The acquisition broadened PickMe’s relationship with food, restaurant and hospitality discovery, although the available material does not describe subsequent integration results.
Recent events
- Unconfirmed
PickMe partners with LankaQR[2]
PickMe partnered with LankaQR to facilitate direct payments; the initiative enables PickMe customers to pay fares using the LankaQR common QR code.
Reported
Rotary Club Colombo Metropolitan and commercial partners launch handwashing project[3]
The Rotary Club of Colombo Metropolitan, S-Lon, PickMe and Keells Supermarkets launched a handwashing-unit project for three-wheelers. Its initial stage was to fit 500 three-wheelers registered with PickMe in Colombo District with the units.
Reported
PickMe, Visa and Litro Gas offer a discount on gas deliveries[4]
PickMe partnered with Visa and Litro to offer Rs. 250 off each Litro Gas cylinder or refill purchased through the PickMe app. The article says the offer was available from 8 August to 21 September; its publication date is used for the reported partnership event.
Reported
Rs. 250 discount on Litro Gas orders through PickMe[5]
The PickMe, Visa and Litro offer provided a Rs. 250 discount on each Litro Gas cylinder or refill purchased through the PickMe app. The offer was available from August 8 to September 21.
Sources6 sources
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