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Piece Peace Studio Co., Ltd.

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South Korean fashion company behind the Mardi Mercredi apparel brand, known for its flower-logo sweatshirts and rapid overseas growth.

Last updated September 29, 2026

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Nov 4, 2026
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Overview

Piece Peace Studio Co., Ltd. (Korean: 피스피스스튜디오) is a South Korean fashion company whose flagship brand is Mardi Mercredi. The brand name comes from the French words for "Tuesday Wednesday," and according to Korean Wikipedia it was coined by taking one character from each of the founding couple's names. The company began as a brand project in 2018, when a graphic designer surnamed Park and Lee Su-hyun, a former buyer at the Korean fashion group Handsome, started Mardi Mercredi together; the corporate entity Piece Peace Studio was established in 2020. Mardi Mercredi sells contemporary casual womenswear, menswear, kids' clothing, shoes and accessories, with signature items including raglan sweatshirts, cardigans, caps and denim. The official online store (mardimercredi.com) presents collections such as "Classique," "Actif" (including a golf line), "Les Petits" for children, and seasonal capsules, and offers worldwide shipping to a long list of destination countries. Prices on the Korean site range from roughly ₩52,000 for caps to ₩165,000 for cashmere-blend cardigans, positioning the brand in the accessible premium segment. Financially, Korean Wikipedia reports that overseas sales accounted for about 30% of consolidated total revenue as of 2024, and that the company posted an operating margin above 40% for two consecutive years. The company attracted investment from Musinsa in 2021, a roughly ₩166.4 billion Series A in 2023 from investors including Korea Investment Partners, KB Investment, E&Investment, SL Investment, Mirae Asset Venture Investment, WeVentures and IMM Investment, and a pre-IPO round in 2025 that valued it at around ₩300 billion. Piece Peace Studio applied for a listing preliminary review in December 2025 with NH Investment & Securities and Mirae Asset Securities as underwriters, and completed its initial public offering on 8 June 2026. Press coverage cited by Wikipedia notes both plans to expand beyond Mardi Mercredi and concerns about the core brand's reverse growth after listing.

History

Mardi Mercredi began in 2018 as a collaboration between a graphic designer surnamed Park and Lee Su-hyun, a former buyer at the Korean fashion company Handsome. The brand name is French for "Tuesday Wednesday," and according to Korean Wikipedia it was formed by taking one character from each founder's name. The corporate vehicle, Piece Peace Studio Co., Ltd., was established in 2020 to house and scale the brand. The brand grew quickly in the Korean direct-to-consumer fashion market, building a recognizable identity around playful floral graphics and French-sounding collection names. Its online store organizes products into lines such as Classique, Actif (including a golf collection), Les Petits for children, and seasonal capsules, and it ships internationally to a long list of countries. Investors took notice early. Musinsa invested in 2021. In 2023 the company raised a Series A of about ₩166.4 billion from a syndicate including Korea Investment Partners, KB Investment, E&Investment, SL Investment, Mirae Asset Venture Investment, WeVentures and IMM Investment. A pre-IPO round in 2025, joined by WeVentures, IMM Investment, Korea Investment Partners, SL Investment, KB Investment, Mirae Asset Venture Investment and E&Investment, valued the company at roughly ₩300 billion. By 2024, overseas sales represented about 30% of consolidated revenue, and the company reported operating margins above 40% for two consecutive years. On 17 December 2025 it applied for a listing preliminary review with NH Investment & Securities and Mirae Asset Securities as underwriters, and on 8 June 2026 it completed its initial public offering. Korean press coverage cited by Wikipedia describes a difficult listing debut and concerns about the core brand's reverse growth, alongside the company's stated intention to expand its brand portfolio beyond Mardi Mercredi.

  • Park and Lee Su-hyun start Mardi Mercredi

  • Piece Peace Studio Co., Ltd. is established

  • Musinsa invests in the company

  • Series A of about ₩166.4 billion raised from multiple investors

  • Overseas sales reach about 30% of consolidated revenue; operating margin above 40% for a second year

  • Pre-IPO round values the company at around ₩300 billion

  • Applies for listing preliminary review with NH Investment & Securities and Mirae Asset Securities

  • Completes initial public offering

Products and positioning

Accessible premium contemporary casualwear with a French-inflected name and playful floral branding, sold direct-to-consumer online and through wholesale channels in Korea and overseas.

  • CASHMERE BLEND CARDIGAN ROUND NECK ARGYLE PUNCHING DETAIL_GREY CREAM

  • SWEATSHIRT RAGLAN FLOWERMARDI_PINK IVORY

  • WOOL BLEND V NECK LAYERED FLOWER_CHARCOAL CREAM

  • [ACTIF] LAYERED PIQUET TSHIRT FLOWER NEEDLEWORK CHECK_NAVY IVORY

  • [ACTIF] CONTRAST RUGBY HOODIE CLASSIQUE_CHARCOAL BURGUNDY

  • SWEATSHIRT RAGLAN NEZ TOUT ROSE 02_IVORY INDIPINK

  • KIDS OVERSIZED SWEATSHIRT RAGLAN MARDI ARCH LOGO_OATMEAL VINTAGEBLUE

  • KIDS JOGGER PANTS M.R.D. LOGO_VINTAGEBLUE IVORY

  • CAP MARDI BOLD LOGO_BEIGE NAVY

  • SWEATSHIRT DEEP V NECK_BLACK

  • ESSENTIAL WIDE DENIM PANTS_DEEPBLUE

  • [ACTIF] TSHIRT UNIV LOGO_CREAM TAUPE BEIGE

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