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Pilot Group

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pilot is an independent, owner-managed media agency group founded in 1999, headquartered in Germany with over 550 experts across six German locations and a Swiss office.

Last updated September 16, 2026

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Nov 4, 2026
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Overview

pilot (pilot Agenturgruppe) is an independent, owner-managed media agency group founded in 1999. It describes itself as a media agency for more impact, combining media, creation, research and technology. The group has over 550 experts from more than 60 specialist areas across six locations in Germany and one office in Switzerland. It is a founding member of the Local Planet network and the official Local Planet agency for Germany; pilot suisse has been the official Local Planet agency in Switzerland since June 2024. Its service portfolio covers media planning and implementation, strategic partnerships and media buying, programmatic advertising, performance marketing, retail media, geomarketing and geoanalytics, creation and content, brand experiences, corporate communications, social media and content marketing, influencer marketing, cooperations and events, data and analytics, marketing insights, advertising impact research, media strategy and orchestration, brand strategy, communication strategy, and pharma marketing.

History

pilot was founded in 1999 and has followed a clear course since then: independent and owner-managed, with the freedom to find the solution a brand needs. The group describes itself as a media agency for more impact, combining media, creation, research and technology. It has over 550 experts from more than 60 specialist areas across six locations in Germany and one office in Switzerland. It is a founding member of the Local Planet network and the official Local Planet agency for Germany; pilot suisse has been the official Local Planet agency in Switzerland since June 2024. Since 2013 pilot has been actively engaged in social responsibility at all its locations, with activities under four pillars: learning, helping, giving and preserving. Its pilot Medienclub has been running for over 10 years, with pilot staff volunteering as media trainers for primary school children; in 2026 the project was expanded to four additional locations: Stuttgart, Mainz, Nuremberg and Munich.

Products and positioning

Independent, owner-managed media agency group combining media, creation, research and technology to deliver demonstrable communication impact.

  • Media planning and implementation

  • Strategic partnerships and media buying

  • Programmatic advertising

  • Performance marketing

  • Retail media

  • Geomarketing and geoanalytics

  • Creation and content

  • Brand experiences

  • Corporate communications

  • Social media and content marketing

  • Influencer marketing

  • Cooperatives and events

  • Data and analytics

  • Marketing insights

  • Advertising impact research

  • Media strategy and orchestration

  • Brand strategy

  • Communication strategy

  • Pharma marketing

Recent events

  • Reported

    Hakuhodo Group companies win Gold and Silver at PR Awards Asia 2021[6]

    Hakuhodo Group said its companies Pilot Group in Taiwan and Biz-Eyes in Vietnam were awarded Gold and Silver, respectively, at PR Awards Asia 2021.

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Sources6 sources

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