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Pink Matter

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A cognitive-science firm based in Edinburgh that measures whether corporate learning translates into behaviour.

Last updated September 2, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Pink Matter is a cognitive-science firm based in Edinburgh, founded by Julian Pinkus. It focuses on measuring whether learning translates to behaviour, using its Learning Velocity Index ™ instrument. The company does not sell off-the-shelf training programmes but measures and redesigns them around six neural mechanisms.

History

Pink Matter is based in Edinburgh and was founded by Julian Pinkus after 20 years at the intersection of neuroscience and technology, including 13+ years leading training in a global MedTech company. The company describes itself as a cognitive-science firm, not a training company or vendor.

Products and positioning

  • Learning Velocity Index ™

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