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Pink SI was a Slovenian television station associated with the Serbian media company Pink.

Last updated August 25, 2026

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Overview

Pink SI was a Slovenian television station operating under the Pink brand in Slovenia. The station was associated with Pink, a Serbian media company whose television operations extended beyond Serbia through regional and national channels. Publicly available reference material identifies Pink SI primarily by its ownership relationship and subsequent sequence of rebrands rather than by a detailed standalone corporate history or extensive product portfolio. The channel’s identity changed several times during the 2010s, reflecting shifts in branding and ownership. In March 2012, Pink SI changed its name to Pink 3. Later that year, in September, it was rebranded as TV3 Medias. In December 2017, it adopted the name TV3 Slovenija, reportedly in connection with new ownership and related changes in the channel’s political positioning. These changes mean that Pink SI is best understood as a historical television brand rather than as a consistently maintained current identity. Its principal offering was television programming distributed to the Slovenian market. Specific programming schedules, audience figures, launch date, management structure, financial performance, and present-day corporate status are not established by the available reference material. The supplied website remains associated with the brand, but the available sources do not establish whether it is currently active or maintained. Pink SI’s documented significance lies in its place within the development of Slovenian television branding and in the transition from a Pink-branded service to the later TV3 Medias and TV3 Slovenija identities.

History

Pink SI was a Slovenian television station connected with the Serbian media company Pink. The available historical record provides limited information about the station’s original launch, corporate structure, programming strategy, management, and audience performance, but it does document a clear sequence of name changes during the 2010s. The station initially operated as Pink SI, placing it within the broader Pink-branded media expansion in the former Yugoslav and wider regional television market. In March 2012, it changed its name to Pink 3. This rebrand retained a visible connection to Pink while presenting the Slovenian service under a different channel identity. In September of the same year, the station changed its name again, becoming TV3 Medias. The second 2012 rebrand marked a move away from the Pink naming system and established a more locally differentiated identity. The channel continued under the TV3 Medias name for several years. In December 2017, it was renamed TV3 Slovenija. The available reference describes this change as occurring because of new owners and associates it with a change in the channel’s political positioning. This final documented name change further separated the service from its original Pink SI identity. Accordingly, Pink SI is primarily a historical brand name for a Slovenian broadcast station whose later corporate and editorial identities were represented by Pink 3, TV3 Medias, and TV3 Slovenija. The reference material does not establish whether the original Pink SI website remains operational, whether the television service continues under another legal entity, or what its ultimate current status is. No reliable information is available here about executives, detailed programming, financial results, regulatory disputes, or formal dissolution. The station’s documented history is therefore best characterized as a progression of brand and ownership-related changes within Slovenian television.

  • 2017

    TV3 Medias becomes TV3 Slovenija

    [1]

    In December 2017, the channel was renamed TV3 Slovenija following new ownership and related changes in political positioning.

  • 2012

    Pink SI becomes Pink 3

    [1]

    In March 2012, the Slovenian television station changed its name from Pink SI to Pink 3.

  • 2012

    Pink 3 becomes TV3 Medias

    [1]

    In September 2012, the station adopted the TV3 Medias identity.

Products and positioning

A Slovenian television station operating under the regional Pink media brand before successive rebrands as Pink 3, TV3 Medias, and TV3 Slovenija.

  • Broadcast television

    Pink SI television service

    The core offering of Pink SI was a Slovenian television channel operating under the Pink brand. The available sources identify the station and its subsequent rebrands but do not provide a verified detailed account of its programming genres, distribution arrangements, or individual flagship shows.

Brand decisions

  • 2017

    Rebranding as TV3 Slovenija under new ownershipStrategy

    Background

    The channel underwent another ownership-related transition in December 2017, with the available reference linking the change to new owners and political positioning.

    Action taken

    TV3 Medias was renamed TV3 Slovenija.

    Aftermath

    The change marked the end of the documented Pink SI, Pink 3, and TV3 Medias naming sequence.

  • 2012

    Rebranding from Pink SI to Pink 3Strategy

    Background

    The Slovenian television station changed its identity in March 2012 while remaining associated with the Pink media brand.

    Action taken

    The station adopted the name Pink 3.

    Aftermath

    The Pink 3 identity lasted only until September 2012, when the channel was renamed TV3 Medias.

  • 2012

    Rebranding as TV3 MediasStrategy

    Background

    After operating as Pink 3 for part of 2012, the station moved to a new identity that no longer used the Pink name.

    Action taken

    In September 2012, Pink 3 was renamed TV3 Medias.

    Aftermath

    The TV3 Medias identity remained in use until the later transition to TV3 Slovenija in December 2017.

Sources2 sources

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