Recent events
Recent events tied to this brand in public sources.
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2026
McLaren launches review into Oscar Piastri's unusual slow puncture at the Singapore Grand Prix
McLaren team principal Andrea Stella confirmed that Oscar Piastri's car suffered an 'unusual' slow puncture at the Singapore Grand Prix, forcing an early second pit stop, and that the cause was unknown. McLaren has launched a review of the incident and will work with Formula 1 tyre supplier Pirelli to investigate, saying the issue needs to be got 'on top of'.
2026
MINI unveils Countryman Untamed Edition all-terrain camping special version
MINI unveiled the Countryman Untamed Edition overseas, an all-terrain camping-focused customization of the Countryman offered in both combustion and fully electric versions. The edition features a 15 mm raised suspension (ground clearance up to 19 mm higher), revised approach and departure angles, the intelligent ALL4 all-wheel-drive system, specially tuned ABS, DSC and steering, custom 19-inch wheels and co-developed Pirelli Scorpion All Terrain Plus all-terrain tires, with an optional tow hook rated at 2 tonnes. MINI partnered with Autohome on an exclusive roof-tent kit whose hard shell and tent are handmade in Italy, and with Helionx on an exclusive camping kit combining a folding chair and camping table. Sales are expected to begin in selected markets in 2027.
2022
Pirelli introduces its first EV replacement tire in North America
Pirelli announced the introduction in North America of the P Zero All Season Plus with Elect marking, its first replacement tire developed specifically for electric vehicles.
2022
Pirelli introduces P Zero All Season Plus with Elect marking
Pirelli announced the introduction in North America of the P Zero All Season Plus with Elect marking, its first replacement tire developed specifically for electric vehicles.
2022
Pirelli Elect wins Spain’s 2021 Hevea award
Pirelli’s Elect technology package won the Best Technological Innovation of 2021 award at Spain’s Los Premios Hevea de la Industria del Neumático.
2021
Pirelli announces partnership with UAE Team Emirates
Pirelli announced a sporting partnership with UAE Team Emirates. The team was to ride on Pirelli tyres in 2022 and 2023; Pirelli also said the collaboration would include technical development.
2021
Pirelli partners with Nacon on RiMS Racing
Pirelli contributed technical and racing expertise to the RiMS Racing motorcycle simulation game developed by RaceWard Studio and published by Nacon.
2021
Pirelli announces P ZERO HL tire
Pirelli announced its P ZERO HL high-load tire, designed for electric vehicles and SUVs, and said it would first be fitted to the Lucid Air. Pirelli and Lucid Motors jointly developed the custom tire to meet electric-vehicle performance standards.
2021
Pirelli presents its first HL high-load tyre
Pirelli presented its first high-load-index tyre, designed primarily for electric or hybrid cars and SUVs. The Lucid Air is set to be the first car to use the new Pirelli HL tyres.
2021
Pirelli partners with Rogue Racing and Theory Global Enduro
Pirelli announced partnerships with the Rogue Racing team and Theory Global Enduro team to race its gravity tyre prototypes in the 2021 DH World Cup and Enduro World Series.
2021
Pirelli announces new tyre solutions for Misano WorldSBK round
Pirelli announced new front and rear tyre solutions for riders at the Misano WorldSBK round scheduled for 11–12 June, and said the SCX tyre would debut in the WorldSSP class at the round.
2021
Pirelli sponsors the FIS Alpine World Ski Championships
Pirelli is the main sponsor of the FIS Alpine World Ski Championships at Cortina d’Ampezzo.
2020
JD and Pirelli sign strategic cooperation agreement
JD and tire brand Pirelli signed a strategic cooperation agreement in Shanghai, covering product launches, online-offline operations and cooperation to build Pirelli’s official flagship store on JD.
2020
Pirelli unveils JD-exclusive P5 Touring and debuts Ice Zero FR on JD
At the JD-Pirelli cooperation event, Pirelli unveiled the JD-exclusive C2M summer tire P5 Touring and made its Ice Zero FR winter tire available for an exclusive first release on JD.
2020
Pirelli launches Cinturato CN54 tyre for Fiat 500
Pirelli launched a Cinturato CN54 tyre in 125 R 12 size for the Fiat 500, as part of its Pirelli Collezione range.
2020
Brembo holds 2.43% stake in Pirelli
Brembo reported that it directly and through its parent company Nuova FourB held 2.43% of Pirelli's shares as of May 14, 2020.
2020
Pirelli reduces production at Settimo Torinese factory
Pirelli said it would reduce production for several days at its Settimo Torinese factory in northern Italy after a worker tested positive for the coronavirus.
2020
Pirelli launches virtual training for dealers and sales staff
Pirelli launched virtual training initiatives for tyre dealers and its salesforce. Dealer sessions included weekly interactive emails and remote training materials; commercial staff could access five digital marketing and client-management webinars.
2020
Pirelli renews sponsorship of Marco Trentin’s team
Pirelli renewed its partnership with Marco Trentin’s team and will be co-title sponsor throughout 2020.
2019
Pirelli announces o9 platform deployment partnership
o9 Solutions announced that Pirelli will deploy the o9 platform to integrate demand planning, supply planning and integrated business planning across its supply chain, with Accenture supporting the initiative as a strategic partner.