Pixun Technologies

Pixun Technologies is a deep-tech startup that describes itself as focused on "biological performance infrastructure." The company is developing what it calls the world's first sunlight-backlit computer screen—a display illuminated by natural daylight rather than a conventional artificial backlight. The brand name "Pixun" is pronounced "pick sun" and combines "pixels" with "sun," expressing its mission: to use sunlight as the light source so that the pixels of the digital world are naturally healthy. The company's core proposition centers on health. According to its own materials, ordinary computer screens emit unnatural light that can cause sleep disruption, eye strain, ocular stress, and reduced productivity. Pixun says its display uses only natural sunlight, with no flicker and no harsh blue light, and because it emits only natural light it is always optimally tuned to the time of day, whether day or night. Its claimed benefits include reduced eye strain, improved sleep and work performance, less fatigue, and protection from the health effects of displays. Technically, Pixun's approach is unusual. Daylight is captured by an external solar collector and routed to the display through fiber-optic cables; this full-spectrum natural sunlight is then used to backlight the computer screen. When sunlight is unavailable or insufficient, a power source can take over. The company argues that an external solar collector is essential because indoor light levels are always far lower than outdoors, the direction of light changes with the time of day and the weather, and window glass significantly filters daylight. In Pixun's view, collecting daylight outdoors and bringing it indoors is the only viable way to obtain sufficient daylight illumination for a high-quality display. Pixun's founders describe themselves as former researchers in biology and human vision. They say they founded the company because computer screens cause a great deal of unnecessary suffering and negative health effects, and because both founders have themselves suffered negative health effects from overexposure to artificial light and computer displays. Their stated vision is to redefine the computer display by bringing full-spectrum natural light into all digital images and to launch a healthier, nature-based technology revolution. The company operates the website pixun.co, where it promotes its concept, collects newsletter sign-ups (for news, education, announcements, pre-sales, and discount offers), and credits creative partners. Public information about the company remains limited: it is a young startup with a distinctive technology concept rather than an established manufacturer with a broad product line; details such as founding year, headquarters, ownership, and commercial availability are not established in the available evidence.

Pixun Technologies is a young deep-tech venture whose public history is still largely limited to its own website and a Wikidata entry. The company presents itself as a startup founded by former researchers in biology and human vision. According to its About page, the founders started Pixun because computer screens cause a lot of unnecessary pain and negative health effects, and because both founders personally suffered negative health effects stemming from overexposure to artificial lights and computer displays. Having identified the problem, they set out to bring a solution to the world, describing their ambition as starting a healthier, nature-based tech revolution. The company's central technical idea is to replace the artificial backlight of a computer display with real daylight. In Pixun's design, daylight is captured by an external solar light collector and channeled into the display through an optical fiber cable. This full-spectrum natural sunlight is then used to backlight the computer screen. When sunlight is not available or not sufficient, an electric source can take over. Pixun argues that an external solar collector is necessary because indoor light levels are always much lower than outside, the direction of light keeps changing with the time of day and weather conditions, and window glazing significantly filters daylight. Gathering daylight outside and channeling it indoors is therefore, in the company's account, the only viable way to get sufficient daylighting for a display with high image quality. The brand name Pixun, pronounced "pick sun," is explained as representing the mission to make the digital world of pixels naturally healthy with the best possible light source: sunlight. The company frames the problem in health terms: regular computer screens emit unnatural light, causing sleep disruption, stress to the eyes, and decreased work performance. Pixun says it uses natural daylight to eliminate the root cause of the negative health effects of digital display use, and it lists reduced eye strain, better sleep and work performance, less fatigue, and protection from display-derived health effects as the results. Because the display emits only natural light, Pixun states that it is always optimally tuned for the time of day or night. Beyond these claims, the available evidence does not establish a founding year, headquarters location, ownership structure, funding, or commercial product availability. The website invites visitors to sign up for a mailing list to receive news, education, announcements, pre-sales, and discount offers, which suggests the product is at an early or pre-commercial stage. The site also thanks creative partners, including individuals credited as Jeremy Scholze, Tala Ayoub, and Boyan Zhang. A Wikidata entry describes Pixun Technologies as a deep-tech venture specializing in biological performance infrastructure, a description consistent with the company's health-and-nature framing. As of the available evidence, Pixun remains an early-stage, concept-driven display venture rather than an established manufacturer with a documented commercial history.

Health-oriented deep-tech display brand positioning natural sunlight as a healthier alternative to artificial screen backlighting.

• Sunlight-backlit computer screen

  A computer display backlit by full-spectrum natural sunlight captured by an external solar collector and channeled indoors through an optical fiber cable, with an electric source as backup when sunlight is unavailable or insufficient.

• External solar light collector

  An outdoor unit that gathers daylight and feeds it into the display, described by Pixun as necessary because indoor light levels are much lower than outside and window glazing filters daylight.

1. 1Homepixun.co
2. 2Aboutpixun.co
3. 3Pixun Technologieswikidata.org