Pizza Prego
Pizza Prego is an Israeli pizzeria chain that began in the early 1990s and today operates nationwide.
Last updated September 16, 2026
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Overview
Pizza Prego is an Israeli pizzeria chain. According to its official website, it began its path in the early 1990s and, thanks to its pizza, gained a strong reputation and considerable success, leading to the opening of more branches until it became a leading pizzeria chain. It is now described as a nationwide chain with branches from Binyamina in the north, throughout Gush Dan, the Shfela, Ashdod and surroundings, Modi'in and Jerusalem. Beyond pizzas, the chain offers Italian-kitchen pastas (spaghetti, penne, fettuccine, ravioli, gnocchi) with sauces such as rosa, alfredo, pesto and napolitana, Yemenite-kitchen baked goods, salads, focaccias and garlic bread, and desserts including its signature Nutella ziva. It also offers business meals and catering for events such as parties, birthdays, large family meals and conferences.
History
Pizza Prego began its path in the early 1990s. According to its official website, it quickly gained a reputation and considerable success thanks to its pizza, which was made through a meticulous process using quality dough, a rich sauce (a private secret from the Italian kitchen) and select cheese. Following this success, more branches were opened until it became a leading pizzeria chain. Today it is described as a nationwide chain with branches from Binyamina in the north, throughout Gush Dan, the Shfela, Ashdod and its surroundings, Modi'in and Jerusalem. The chain states that it has inscribed on its banner uncompromising quality and service, and that it is managed at a very high level of skill with attention to the smallest details.
Products and positioning
A nationwide Israeli pizzeria chain emphasizing quality and service without compromise.
Pizza
Made through a meticulous process using quality dough, a rich sauce (a private secret from the Italian kitchen) and select cheese.
Pasta
Italian-kitchen pastas including spaghetti, penne, fettuccine, ravioli and gnocchi, served with a variety of rich sauces such as rosa, alfredo, pesto and napolitana.
Yemenite-style baked goods
Special baked goods such as zivot with various fillings, rolled malawach and jachnun for Shabbat or weekdays.
Salads
Fresh salads cut on the spot and served with wonderful garlic bread sticks.
Focaccia and garlic bread
Special treats such as focaccias and garlic bread.
Nutella ziva
The chain's famous and well-known flagship dessert: a hot, crispy ziva filled with Nutella chocolate.
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