PLACE
PLACE is an all-in-one homeownership platform that brings every part of the real estate journey together.
Last updated September 1, 2026
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Overview
PLACE is a platform for agents, teams, brokerages, MLS, title, mortgage, inspection, and home services. It provides technology, CRM, AI tools, marketing, training, and more. PLACE is not a real estate broker, mortgage broker, or mortgage lender.
History
PLACE is an all-in-one homeownership platform that brings every part of the real estate journey together. It unifies consumers, agents, loan officers, title partners, inspectors, and service providers. PLACE offers solutions for agents & teams, brokerages, mortgage, title & escrow, property management, home services, and MLS. It provides technology including apps, AI tools, CRM, website, marketing, training, HR, and finance. PLACE is not a real estate broker, mortgage broker, or mortgage lender.
Recent events
Reported
PLACE announces agreement to acquire Ardley[6]
On Oct 9, 2026, PLACE announced an agreement to acquire Ardley, an AI-powered automated recapture and retention software provider for mortgage companies and banks, as part of its stated strategy to build a connected operating system for the mortgage industry.
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