Placecol
Placecol is a South African skincare brand known for its award-winning products that improve skin conditions.
Last updated September 2, 2026
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Overview
Placecol is a skincare brand that is part of the i-BLOOM Beauty group. Founded by Elma McKenzie, a legend in the South African beauty industry in the 1980s, the brand offers a range of products including cleansers, toners, moisturisers, and sun protection. Placecol emphasizes quality products, visible results, and specialised treatments, with a promise of visible results within 7 days when following the recommended routine.
History
Placecol was founded by Elma McKenzie, a legend in the South African beauty industry in the 1980s. The brand is part of the i-BLOOM Beauty group. Placecol Skin Care products celebrated their 40th anniversary in 2020.
Products and positioning
Product categories. Cleansers · Toners · Moisturisers · Sun protection · Treatment serums · Eye care · Lip care · Masks · Exfoliators · Body care
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