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Planet Organic is a British organic supermarket chain founded in London in 1995.

Last updated August 31, 2026

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Overview

Planet Organic is a British specialist grocery retailer focused on certified organic food, natural household goods, health products, beauty items, and related lifestyle merchandise. The business was founded by Jonathan Dwek, who opened its first shop on Westbourne Grove in West London in 1995. The store is reported to have been the United Kingdom’s first organic supermarket, establishing the company around a dedicated organic retail proposition rather than treating organic products as a small category within a conventional supermarket. The chain developed primarily across London and became associated with large-format stores carrying a broad range of natural and organic products. By August 2023, it had eight stores located within the M25. The company has described itself as the United Kingdom’s largest fully certified organic supermarket, with more than 8,000 product lines. Its range spans fresh and packaged groceries, drinks, supplements, personal care, household products, and other goods selected for an organic or natural positioning. The focus on certification and specialist assortment differentiates Planet Organic from mainstream supermarkets that sell organic products alongside conventional ranges. Planet Organic has also experimented with food delivery and prepared-food services. In January 2020, it announced a partnership with the delivery company Supper, enabling customers to order dishes from two Tottenham Court Road stores. That initiative extended the brand beyond in-store grocery shopping and connected its retail sites with London’s growing app-based delivery economy. The company announced expansion plans in 2020, stating an intention to increase its store estate from its then-current level to approximately 18 locations over four years. The same year, Planet Organic acquired the London-based organic and natural-food retailer As Nature Intended. The transaction substantially increased the combined store estate and represented a major consolidation move within London’s specialist health-food retail sector. The business subsequently faced financial pressure. In May 2023, Planet Organic entered administration and was purchased by its original founders. The transaction preserved the majority of the business, but four stores were closed and 64 employees were made redundant. Planet Organic therefore continued operating after the restructuring, although on a smaller estate than the expansion plans announced in 2020. Publicly available reference material identifies the chain as operating eight London stores in August 2023; ownership, detailed financial performance, and a current official website are not established in the supplied sources.

History

Planet Organic began in 1995 when Jonathan Dwek opened a store on Westbourne Grove in West London. The business was created as a dedicated organic supermarket at a time when organic retailing in Britain was more commonly represented by specialist health-food shops or limited supermarket ranges. Its first shop is reported to have been the United Kingdom’s first organic supermarket. Over time, Planet Organic built a London-centered retail network and developed a broad assortment covering organic groceries, fresh food, drinks, supplements, personal care, and household products. The chain’s operating model emphasized a large specialist range rather than a narrow selection of organic staples. By August 2023, reference material described the company as having eight stores within the M25 and carrying more than 8,000 product lines. It also described Planet Organic as the United Kingdom’s largest fully certified organic supermarket. The company pursued both service and estate expansion in 2020. In January, it partnered with Supper to offer delivery of prepared dishes from two Tottenham Court Road locations. Later that year, it announced an ambition to double its number of stores to around 18 over four years. Planet Organic also acquired the London-based chain As Nature Intended in March 2020, a transaction that nearly doubled its owned estate and strengthened its position in London’s specialist organic retail market. The expansion strategy was followed by a period of financial difficulty. In May 2023, Planet Organic entered administration. Its original founders bought the business, allowing most of the company to continue, but the restructuring resulted in four store closures and 64 redundancies. Available reference material records the chain as continuing with eight London stores in August 2023. The supplied sources do not establish later ownership changes, detailed financial results, or a current official website.

  • 2023

    Administration and founder-led purchase

    [1]

    Planet Organic entered administration and was purchased by its original founders. Four stores closed and 64 employees were laid off, while most of the business continued.

  • 2020

    Supper delivery partnership announced

    [1]

    Planet Organic announced a partnership with Supper to deliver prepared dishes from two Tottenham Court Road stores.

  • 2020

    As Nature Intended acquisition

    [1]

    Planet Organic acquired London-based chain As Nature Intended, nearly doubling the estate owned by Planet Organic.

  • 2020

    Store expansion target announced

    [1]

    The company announced plans to double its store count over four years, targeting approximately 18 locations.

  • 1995

    First Planet Organic store opens

    [1]

    Jonathan Dwek opened the first Planet Organic store on Westbourne Grove in West London. The shop is reported to have been the United Kingdom’s first organic supermarket.

Products and positioning

A London-focused specialist supermarket positioned around certified organic groceries, natural products, health-oriented shopping, and a broad premium assortment.

  • Grocery · 1995

    Organic grocery range

    Planet Organic’s core offer is a broad assortment of certified organic food, including fresh produce and packaged grocery lines. The range is presented as a specialist supermarket selection rather than a small organic section within a conventional food retailer. Reference material states that the chain carries more than 8,000 product lines across its stores.

  • Health foods and supplements

    Health and nutrition products

    The retailer’s specialist assortment includes health foods, nutritional supplements, and related wellness products. These lines support the brand’s broader natural and health-oriented positioning and complement its organic grocery offer.

  • Personal care and household

    Natural beauty and household products

    Planet Organic stores also sell personal-care, beauty, and household goods selected for natural or organic attributes. These categories extend the brand proposition beyond food into everyday lifestyle purchasing.

  • Prepared food and delivery · 2020

    Prepared dishes

    Through its 2020 partnership with Supper, Planet Organic made prepared dishes available for delivery from two Tottenham Court Road stores. The initiative connected selected retail locations with an external delivery service and broadened the company’s offer beyond take-home grocery shopping.

Brand decisions

  • 2023

    Administration and restructuringOther

    Background

    Planet Organic entered administration amid financial difficulties.

    Action taken

    The original founders purchased the business and continued most of its operations, while four stores were closed.

    Aftermath

    The restructuring resulted in 64 redundancies and left the surviving business operating on a reduced estate.

  • 2020

    Acquire As Nature IntendedM&A

    Background

    Planet Organic sought to expand its London presence in the specialist organic and natural-food market.

    Action taken

    It acquired the London-based chain As Nature Intended, nearly doubling its owned store estate.

    Aftermath

    The transaction strengthened the company’s London retail footprint, although the later administration and restructuring reduced the estate.

  • 2020

    Plan to expand to approximately 18 storesStrategy

    Background

    Following the company’s store growth and acquisition activity, Planet Organic announced an intention to substantially increase its physical presence.

    Action taken

    The company stated that it planned to double its store count over four years, reaching around 18 locations.

    Aftermath

    The supplied sources do not confirm that the target was achieved. By August 2023, the chain was described as having eight stores within the M25.

Recent events

  • FTA launches AI-powered tourist VAT refund platform[2]

    The Federal Tax Authority launched an AI-powered digital platform for tourist VAT refunds in collaboration with Planet. The platform is operational at Zayed International Airport, Dubai International Airport and Sharjah International Airport.

  • Reported

    Planet appoints Brent Warrington as CEO[3]

    Planet appointed Brent Warrington as its CEO to lead the newly combined company. He succeeds Patrick Waldron, who is joining Planet's board.

  • Reported

    Planet combines with four technology businesses[3]

    Planet announced that it had combined with Proximis, Datatrans, protel Hotelsoftware and Hoist Group to provide digital commerce software and payment solutions.

  • JCB and Planet expand European payments partnership[4]

    JCB International and Planet announced an expanded European partnership under which Planet will act as a JCB acquirer across European territories for in-person and ecommerce transactions. J/Secure 2.0-enabled ecommerce was planned to be offered online in early 2022.

  • Reported

    Planet reports first quarterly results as a public company[5]

    Planet Labs released its first financial results after going public, reporting record revenue of $31.7 million for the third fiscal quarter of 2022 and reiterating its full-year growth outlook.

  • Reported

    Planet adds Sentinel-1 radar imagery to its database[6]

    Planet announced that it is adding synthetic aperture radar imagery from the European Space Agency's Sentinel-1 satellites to its database for customers.

  • Reported

    Planet announces Sentinel-1 SAR integration into Fusion Monitoring[7]

    Planet announced it is integrating Synthetic Aperture Radar data from Sentinel-1 into its Fusion Monitoring solution, adding datasets that can image through clouds and at night.

  • Reported

    Planet announces Pelican imagery satellites[6]

    Planet announced a new line of imagery satellites called Pelican. The satellites are intended to upgrade its existing SkySat constellation, with launches beginning in 2022.

  • Reported

    Planet signs reseller agreement with Esri[8]

    Planet signed a reseller agreement with Esri, under which Esri will resell Planet satellite imagery and its customers can buy the imagery directly.

  • Reported

    Planet announces three additions to its satellite imagery products[9]

    Planet announced three additions to its mission products: 50 cm SkySat imagery, a tasking dashboard and API, and a rapid-revisit capability of up to 12 images in one day for certain locations. The announcement described the dashboard and API as new and the 12-image capability as available through six upcoming SkySat products.

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