Platica
Platica is a Tokyo-based Japanese talent agency representing entertainers, models, and junior talents.
Last updated August 26, 2026
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Overview
Platica, legally known as PLATICA Inc. (株式会社プラチカ), is a Japanese talent-management agency headquartered in Tokyo. The company represents a range of public-facing professionals, including male and female entertainers, fashion models, and junior talents. Its roster has included television personalities, actors, performers, fashion professionals, and younger media personalities, reflecting the broad representation model commonly used by Japanese entertainment agencies. The company was established through the separation of the talent and model division of Face Network Co., Ltd. on 1 April 2008. This spin-off created a dedicated company for managing performers and models that had previously been handled within the parent organization's broader structure. Face Network remains identified as Platica's parent company in the available reference material. Platica's business is centered on professional representation rather than the sale of consumer products. Its activities include managing affiliated talent, developing their public profiles, and coordinating opportunities connected with entertainment and fashion work. The agency's published roster has included both established media personalities and younger or developing performers, as well as domestic and internationally styled fashion-model names. The available reference material identifies Hiroshi Fujita as the company's chief executive officer. It also records a roster of affiliated male talents, female talents, fashion models, and junior talents, together with several people who formerly belonged to the agency. The source material does not provide reliable information about Platica's revenue, employee count, ownership percentages, financial performance, specific commercial campaigns, or current corporate website URL. Its present operating scale and detailed corporate activities therefore remain undocumented in this dossier.
History
Platica was formed on 1 April 2008 when the talent and model division of Face Network Co., Ltd. was spun off into a separate company. The restructuring gave the entertainment and fashion-representation operation its own corporate identity as PLATICA Inc., while retaining its connection to Face Network. Following the spin-off, Platica operated as a talent agency with a roster divided into several broad categories. These included male talents, female talents, fashion models, and junior talents. The listed affiliates demonstrate the agency's involvement in television and entertainment work, modeling, public appearances, and the development of younger performers. The roster also included people who later departed, indicating that the agency's representation relationships changed over time. The available reference material identifies Hiroshi Fujita as Platica's chief executive officer and places the company in Tokyo, Japan. It does not provide a detailed account of later corporate reorganizations, acquisitions, major campaigns, financial results, or changes in ownership. Nor does it establish a complete current roster beyond the names listed in the reference source. Accordingly, Platica's documented history is primarily one of corporate separation from Face Network and subsequent operation as a specialized Japanese representation company.
- 2008
Spin-off from Face Network
[1]On 1 April 2008, the talent and model division of Face Network Co., Ltd. was separated into Platica, creating a dedicated talent-agency company.
Products and positioning
A Japanese talent agency focused on representing entertainers, fashion models, and developing junior media personalities.
Talent management
Entertainment talent representation
Platica represents entertainers and public personalities whose work may involve television, media appearances, performance, and other public-facing activities. The available roster includes both male and female talents, but the source does not specify individual contracts, booking volume, or detailed service terms.
Model management
Fashion-model representation
Fashion-model management is one of Platica's documented areas of activity. The agency has listed models under a dedicated fashion-model category, suggesting representation for fashion, editorial, commercial, or related modeling work. Specific clients and campaigns are not identified in the available material.
Youth talent management
Junior-talent management
Platica has maintained a junior-talents category for younger performers and media personalities. This indicates an emphasis on developing talent at an early career stage, although the source does not describe the agency's training programs, safeguarding procedures, or commercial arrangements.
Sources1 sources
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