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SalesOS by Play2sell is a sales operating system that combines CRM, gamification, roleplay, and payments to drive sales performance.

Last updated September 1, 2026

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Overview

Play2sell is a Brazilian sales-enablement software company founded in 2017 by Felipe dos Santos. It offers SalesOS, a suite of modules that run above a CRM, including Leads, Gamification, Roleplay, and Pay. The platform is designed for global sales teams and is backed by Bossa Nova Investimentos.

History

Play2sell was founded in 2017 by Felipe dos Santos. The idea was conceived during his time in Silicon Valley as a graduate of the Founder Institute. Backed by Bossa Nova Investimentos, Play2sell set out to solve a fundamental problem: sales teams lacked a unified operating system that combined governance, engagement, and financial incentives into a single architecture. Today, SalesOS powers over 200 enterprise teams across real estate, retail, pharma, and industrial sectors.

Products and positioning

  • SalesOS

    A suite of independent modules that run above your CRM: Leads, Gamification, Roleplay, and Pay.

  • Leads

    Intelligent distribution and CRM: routes leads by performance, response time, and fit.

  • Gamification

    Turns prospecting into a game and follow-up into a scoreboard.

  • Roleplay

    Prepares the team before the real conversation.

  • Pay

    Executes rewards and commissions.

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