Playbox.io

Playbox.io LTD is an Israeli company founded by Tal Dahabani. It operates AdArena (adarena.app), described on its own site as the world's first AI video ad competition platform, where brands launch briefs and creators compete, with only the winners getting paid. AdArena states it is not affiliated with any other company using a similar name.

AdArena's own 'Our Story' page states that AdArena (adarena.app) is operated by Playbox.io LTD, an Israeli company founded by Tal Dahabani. On that page, Tal Dahabani describes himself as an entrepreneur and fourth generation at Baladi, and also as Taloss, an electronic music producer. He states that he built AdArena because 'the agency model is broken,' that brands need volume, speed, and constant testing while agencies are built for decks, timelines, and approvals, and that there is a wave of AI-native creators waiting for real opportunities. He describes AdArena as 'not a marketplace' but 'a Competition Platform' and 'a testing engine,' a place where brands stop betting on one idea and start learning from many, and where creators compete, experiment, and win. The page also states that AdArena is not affiliated with any other company using a similar name.

A competition platform and testing engine where brands learn from many ad ideas rather than betting on one, and creators compete rather than pitch.

• AdArena

  An AI video ad competition platform operated by Playbox.io LTD, where brands launch briefs and creators compete, with only the winners getting paid.

1. 1AdArena — The AI Advertising Leagueadarena.app
2. 2Our Story | AdArenaadarena.app
3. 3AI Creator Competition Campaigns for Brands | AdArenaadarena.app
4. 4wikidata.orgwikidata.org