PlayDXB

PlayDXB is an indoor amusement and entertainment attraction operated by Emaar Entertainment (L.L.C), the attractions arm of Dubai-based developer Emaar. It is described in Emaar's own materials as an amusement park at The Dubai Mall, and it also operates a second location at Dubai Hills Mall. The attraction is built around a mix of adrenaline, skill, adventure and multiplayer experiences designed to suit all ages and interests, spread across two levels at the Dubai Mall site. PlayDXB is sold as part of Emaar Entertainment's wider portfolio of Dubai attractions, which includes Dubai Aquarium & Underwater Zoo, Dubai Ice Rink, At The Top Burj Khalifa, Sky Views Observatory, The Storm Coaster and Adventure Park by Emaar. Tickets and passes for PlayDXB are marketed through Emaar Entertainment's online booking platform, with entry products such as Pay & Play, Double Play, and tiered Silver, Gold and Platinum passes priced in UAE dirhams. The brand also appears in bundled offers, including a Skate & Play package combining Dubai Ice Rink and PlayDXB, and family passes that combine KidZania Dubai, PlayDXB and Reel Cinemas. Because it is an Emaar-operated venue, PlayDXB benefits from the group's mall footfall and cross-selling across its entertainment brands. Its Dubai Mall location places it inside one of the world's most visited shopping and leisure destinations, while the Dubai Hills Mall location extends the concept to another Emaar retail and lifestyle development. The brand is positioned as a family-friendly, all-ages indoor entertainment destination rather than a single ride or a standalone theme park. PlayDXB's identity is closely tied to Emaar Entertainment's stated mission of operating "a world-class portfolio of attractions and exceptional experiences that bring delight, enrich lives and inspire joy for all." Within that portfolio, PlayDXB serves as the group's dedicated indoor amusement-park brand, complementing the aquarium, ice rink, observation decks and coaster experiences that make up Emaar's Dubai entertainment offering.

PlayDXB is an indoor amusement and entertainment attraction operated by Emaar Entertainment (L.L.C), the entertainment and attractions business of Dubai-based developer Emaar. Emaar Entertainment describes itself as "a leading operator managing a world-class portfolio of attractions and exceptional experiences that bring delight, enrich lives and inspire joy for all," and positions itself as the region's leading provider of diverse entertainment destinations. PlayDXB is listed among the attractions marketed through Emaar Entertainment's booking platform, alongside Dubai Aquarium & Underwater Zoo, Dubai Ice Rink, At The Top Burj Khalifa, Sky Views Observatory, The Storm Coaster and Adventure Park by Emaar. Its primary location is at The Dubai Mall, where it is described as an amusement park set across two levels, offering experiences covering adrenaline, skill, adventure and multiplayer play for all ages. A second PlayDXB location operates at Dubai Hills Mall, where it is also sold as a Pay & Play attraction. Tickets and passes for PlayDXB are sold in UAE dirhams through Emaar Entertainment's online store. Products include Pay & Play admission, Double Play, and tiered Silver, Gold and Platinum passes, as well as bundled packages such as Skate & Play (combining Dubai Ice Rink and PlayDXB) and family passes combining KidZania Dubai, PlayDXB and Reel Cinemas. The venue also offers group bookings and seasonal programming such as an Adrenaline Summer Camp. As part of Emaar Entertainment's portfolio, PlayDXB benefits from the group's wider ecosystem of malls, attractions and hospitality in Dubai. Its Dubai Mall setting places it within one of the world's most visited retail and leisure complexes, while the Dubai Hills Mall site extends the brand to another Emaar development. The brand's history is therefore closely tied to the expansion of Emaar's entertainment division and its strategy of clustering multiple paid attractions within its own retail destinations.

• PlayDXB is marketed as an amusement park at The Dubai Mall through Emaar Entertainment's booking platform.

• A second PlayDXB location is offered at Dubai Hills Mall as a Pay & Play attraction.

• Emaar Entertainment lists PlayDXB alongside its other Dubai attractions including Dubai Aquarium & Underwater Zoo, Dubai Ice Rink, At The Top Burj Khalifa, Sky Views Observatory, The Storm Coaster and Adventure Park by Emaar.

Family-friendly, all-ages indoor amusement and entertainment attraction within Emaar Entertainment's Dubai attractions portfolio.

• Pay & Play

  Single-day admission product priced from AED 250 at PlayDXB Dubai Mall and Dubai Hills Mall.

• Double Play

  Single-day pass priced at AED 600 at PlayDXB Dubai Mall.

• Silver pass

  Tiered pass priced at AED 550.

• Gold pass

  Tiered pass priced at AED 700.

• Platinum pass

  Tiered pass priced at AED 1000.

• Skate & Play package

  Combo combining Dubai Ice Rink and PlayDXB Dubai Mall, priced at AED 159 (from AED 210).

• Family Fun Pass

  Package combining KidZania Dubai, PlayDXB Dubai Mall and Reel Cinemas, priced at AED 379 (from AED 504).

• Ultimate Family Fun Pass

  Package combining KidZania Dubai, PlayDXB Dubai Mall and Reel Cinemas, priced at AED 739 (from AED 1008).

1. 1Book Play DXB Tickets Online at Best Priceentertainment.emaar.com
2. 2Emaar Entertainments - Popular Tickets & Packages Onlineentertainment.emaar.com
3. 3Know More - About Emaar Entertainmententertainment.emaar.com
4. 4PlayDXBwikidata.org
5. 5Emaar Technologiesentertainment.emaar.com