Playsam
Swedish design brand creating timeless wooden toys and gifts.
Last updated September 15, 2026
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- First read
- Nov 4, 2026
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- Nov 4, 2026
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Overview
Playsam is a Swedish company whose vision is to create timeless christening gifts and presents — fine wooden toys with simple, pared-down forms, designed for both hand and eye.
History
Playsam is a Swedish company. Its vision is to create timeless christening gifts and presents — fine wooden toys that touch and speak to all the senses. The brand describes its forms as simple and pared-down, inviting the customer to co-create. Playsam was invited by Starbucks to develop a number of Playsam products for Starbucks to sell in its coffee shops.
Products and positioning
Scandinavian design at its best; timeless gifts and wooden toys with simple, pared-down forms.
Streamliner Classic Black
Listed among Playsam's favourites on its website.
Xtreamliner Lightning Blue
Listed among Playsam's favourites on its website.
PLAYTOWN
Listed among Playsam's favourites on its website.
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