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Plush is a women's wellness brand offering period care, body hygiene, intimate wellness, and skincare products.

Last updated September 2, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

Plush is a women's wellness brand that believes in delivering effective, clean, and sustainable products. Started in 2018 as a period care brand, today its product range includes period care, body hygiene, intimate wellness, and skincare. The brand emphasizes high-quality and sustainable products to build meaningful connections.

History

Plush was started in 2018 as a period care brand to disrupt the fem-care industry. Today, its product range includes period care, body hygiene, intimate wellness, and skincare.

Products and positioning

  • Ultra Thin Sanitary Pads

    100% US cotton & rash-free sanitary pads.

  • Feminine Hygiene Wipes

    pH balanced, aloe infused, paraben free, hypoallergenic wipes.

Recent events

  • Unconfirmed

    Reported

    Nick Scali acquires Plush[5]

    Nick Scali paid $103 million to acquire sofa chain Plush from Greenlit Brands; the acquisition nearly doubles Nick Scali’s store footprint in the short term, to 108 stores from 62.

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