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A free-to-air satellite television channel focused primarily on Persian music videos and related music programming.

Last updated August 31, 2026

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Overview

Persian Music Channel, commonly known as PMC, is a free-to-air satellite television network associated with Persian Media Corporation. The channel was launched in 2003 and is headquartered in Luzern, Switzerland; it was previously based in Dubai Media City. Its programming is centered on Persian-language music videos, including work by Iranian artists living outside Iran as well as singers based in Iran. The channel also carries selected Arabic, Kurdish, and Turkish hit songs, giving it a broader regional music profile than its Persian-focused name alone suggests. PMC serves audiences that consume Persian and regional popular music through satellite television. It is widely viewed in Iran despite being based outside the country, and its stated reception footprint has included Europe, the Middle East, Central Asia, and North Africa. The free-to-air model makes the channel accessible to satellite viewers without a subscription package, while its music-video format allows it to function as both an entertainment outlet and a promotional platform for artists and recorded music. The channel's distribution history has been shaped by satellite-platform changes. In March 2017, PMC ended broadcasting through Hot Bird. In April of the same year, it began using a new frequency on Astra. By December 2017, it had returned to Hot Bird. At a later stage, the channel was available for a period on Yahsat before moving across Hot Bird and the Eutelsat 7A and Eutelsat 7B satellite platforms. These changes reflect transmission and reach decisions rather than a change in the channel's core editorial identity. PMC's brand proposition is straightforward: continuous or primarily music-oriented television for Persian-speaking and wider regional audiences, with an emphasis on contemporary music videos and cross-border artist visibility. Publicly available reference material does not provide verified information about its founding personnel, detailed corporate structure, audience metrics, financial performance, or current executive leadership. Accordingly, those fields are left unspecified.

History

PMC, short for Persian Music Channel and also associated with the names Persian Media Channel and Persian Media Corporation, began broadcasting in 2003. It was established as a free-to-air satellite network serving Persian music audiences. The channel's principal programming consists of music videos by Iranian singers, including both artists based in Iran and expatriate performers. Its schedule also includes selected popular songs in Arabic, Kurdish, and Turkish, linking the service to a wider Middle Eastern and regional music market. The network is headquartered in Luzern, Switzerland. Earlier reference material identified Dubai Media City as its headquarters, indicating that the organization relocated or changed the location from which it operated. PMC's distribution model is based on free-to-air satellite reception, allowing viewers with suitable equipment to receive the channel without a conventional pay-TV subscription. It has been widely viewed in Iran and has also reached audiences in Europe, the Middle East, Central Asia, and North Africa. Satellite carriage has been an important part of PMC's operational history. In March 2017, it discontinued broadcasting through Hot Bird. The following month it introduced a new transmission frequency through Astra. In December 2017, the channel returned to Hot Bird. Reference material further records a later period in which PMC was available on Yahsat, followed by distribution through Hot Bird and the Eutelsat 7A and Eutelsat 7B platforms. These carriage changes affected how audiences accessed the service but did not alter its central focus on Persian and regional music videos. PMC's role is primarily that of a music television and artist-promotion outlet. By presenting videos from Iranian and other regional performers to audiences across national borders, it provides a broadcast channel for music discovery and exposure. Public references do not establish a detailed chronology of ownership changes, programming launches, executive appointments, financial results, or formal marketing campaigns. No verified public record supplied for this entry documents major scandals, lawsuits, product recalls, or regulatory controversies involving the channel.

  • 2017

    Hot Bird transmission is discontinued

    [1]

    PMC stops broadcasting through Hot Bird in March as it changes its satellite distribution arrangements.

  • 2017

    Astra transmission begins

    [1]

    PMC starts broadcasting through a new Astra frequency in April.

  • 2017

    Return to Hot Bird

    [1]

    PMC resumes broadcasting through Hot Bird in December.

  • 2003

    PMC launches

    [1]

    Persian Music Channel begins operating as a free-to-air satellite television network focused on Persian music videos.

Products and positioning

A free-to-air, satellite-distributed music television brand serving Persian-speaking audiences and wider regional viewers through Persian-focused programming supplemented by selected Arabic, Kurdish, and Turkish hits.

  • Music television channel · 2003

    PMC

    PMC is the channel's core broadcast service. It presents Persian music videos by Iranian artists from inside and outside Iran, alongside selected Arabic, Kurdish, and Turkish hit songs. The service is distributed free to air by satellite and is intended for viewers in Iran and a broad international footprint spanning Europe, the Middle East, Central Asia, and North Africa.

Brand decisions

  • 2017

    Satellite distribution realignmentStrategy

    Background

    PMC changed the satellite platforms and frequencies through which its free-to-air channel was distributed.

    Action taken

    The channel left Hot Bird in March, moved to a new Astra frequency in April, returned to Hot Bird in December, and was later associated with Yahsat, Eutelsat 7A, and Eutelsat 7B distribution.

    Aftermath

    The changes maintained PMC's satellite-based regional and international availability, although the cited reference does not provide audience or business results.

Recent events

  • Unconfirmed

    PMC opens a new factory in Bedfordshire[3]

    Loudspeaker manufacturer PMC opened a new factory in Bedfordshire, UK, with additional manufacturing and warehousing space, to cope with demand for its CI monitors.

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