Pocher

Pocher is an Italian model-making brand best known for large, technically ambitious scale-model vehicle kits. Its identity was established in the 1960s under Arnaldo Pocher, a Turin-based goldsmith engraver whose earlier interest in railway modelling led to the creation of Pocher Micromeccanica with Corrado Muratore in 1951. The company initially made finely detailed railway accessories and rolling stock, using metalworking and small-scale engineering techniques that later became central to its automobile kits. Pocher attracted international attention at the 1966 Milan International Toy Fair with a 1:8 scale model of the Fiat F2 130HP, the car associated with Felice Nazzaro’s victory in the 1907 French Grand Prix. Rather than producing simple display toys, Pocher developed kits intended to reproduce the mechanical appearance and construction of real vehicles. Early releases combined hundreds of parts in materials including plastic, brass, steel, copper, leather, rubber, and aluminium. Many were assembled primarily with screws, bolts, and nuts rather than glue, allowing finished models to be serviced, disassembled, or modified. The brand became particularly associated with classic European automobiles. Its early and most elaborate models represented vehicles from manufacturers such as Fiat, Alfa Romeo, Bugatti, Mercedes-Benz, and Rolls-Royce. Depending on the subject, features could include wire wheels assembled spoke by spoke, functional steering, moving suspension components, articulated engine parts, rotating crankshafts and pistons, opening doors, moving windows, and electrically illuminated headlights. The completed models could be unusually large, reaching approximately 56 centimetres in length and weighing several kilograms. Pocher’s traditional product architecture developed into several lines. The Classic range emphasized very high part counts and extensive mechanical detail, while the later Prestige range offered somewhat more accessible builds, commonly using die-cast metal bodies and roughly 500 parts. Prestige subjects included Ferrari, Porsche, and other modern performance cars. The company also introduced Pocher Truck kits based on Volvo vehicles and separate engine kits representing Ferrari, Volvo, and Bugatti powerplants. These lines broadened the brand beyond pre-war automobile replicas while retaining its engineering-led appeal. Corporate ownership changed over time. In the 1970s, Corrado Muratore and subsequently Arnaldo Pocher sold their interests to Rivarossi, although Muratore continued for a period as a manager and national sales executive. After the Lima group entered bankruptcy, Hornby acquired the Pocher brand in 2004. Hornby publicly revived the name in 2012 and presented a new Lamborghini Aventador kit at the 2013 Nuremberg International Toy Fair. Further contemporary releases included the Lamborghini Huracan and Ducati Panigale Superbike. In 2017, during a period of financial pressure at Hornby, Danish importer Vestergaard acquired the Pocher brand and surplus inventory, including a substantial quantity of Ducati kits. A green Lamborghini Huracan variant was released during the Vestergaard period. Hornby later reacquired ownership. Hornby’s 2020 interim reporting described Pocher as distributed in 27 countries and stated that additional large-scale model kits were planned. Pocher therefore remains positioned as a specialist, premium hobby brand for experienced builders and collectors rather than a mass-market toy label. Its commercial proposition rests on licensed vehicle subjects, substantial physical presence, high fidelity, mechanical functions, and the hands-on process of assembly.

Pocher’s origins lie in post-war Italian railway modelling. Arnaldo Pocher, born in Trento in 1911 and trained as a goldsmith engraver, moved to Turin and developed an interest in the precision fabrication required for model railways. In 1951 he and Corrado Muratore established Pocher Micromeccanica S.n.c. The business made railway signals, platforms, track points, carriages, locomotives, and power cars, using white metal and other materials to achieve a level of detail unusual for hobby products of the period. The company’s decisive transition came in 1966, when it exhibited a highly detailed 1:8 Fiat F2 130HP automobile model at the Milan International Toy Fair. The model demonstrated Pocher’s distinctive formula: substantial scale, extensive use of metal, a very high part count, and an assembly method based largely on mechanical fasteners. Pocher subsequently produced models of historically important European cars, including Alfa Romeo, Rolls-Royce, Mercedes-Benz, Bugatti, and Fiat subjects. Some kits included functional or semi-functional details such as working steering, suspension, brake mechanisms, engine movement, articulated pistons, opening doors, moving windows, and illuminated headlights. During the 1970s, ownership moved away from the founders. Muratore sold his share to Rivarossi, followed later by Pocher’s sale of his own interest. Muratore remained involved operationally for a period as general manager and national sales manager, while Arnaldo Pocher left the company. Under the broader Rivarossi and later Lima corporate environment, Pocher continued developing large-scale model cars. The product portfolio became more segmented. The Classic range preserved the company’s most demanding approach, with exceptionally high part counts and elaborate mechanical detail. The Prestige range simplified construction while retaining substantial size, metal bodies, opening features, and detailed engines. Pocher also produced two Volvo truck kits and four separate engine kits based on Ferrari, Volvo, and Bugatti powerplants. The company was active as a manufacturing business until 2000. Following the bankruptcy of the Lima group, Hornby acquired the Pocher brand in 2004. The name was subsequently dormant or comparatively quiet before Hornby announced a revival in December 2012. The relaunch was publicly presented at the 2013 Nuremberg International Toy Fair through a new 1:8 Lamborghini Aventador kit. In 2014, the range was extended through announcements for a Lamborghini Huracan and a Ducati Panigale Superbike, signaling a shift toward modern supercars and motorcycles alongside the historic subjects associated with the earlier brand. In February 2017, Hornby’s financial difficulties led to a change in ownership: Danish importer Vestergaard acquired Pocher and surplus inventory, including approximately 1,600 Ducati kits according to the referenced account. A green Lamborghini Huracan version was released under Vestergaard’s ownership. Hornby later repurchased the brand. By 2020, Hornby reporting described Pocher as distributed in 27 countries and stated that new and varied large-scale kits were intended to follow. Pocher’s historical importance comes from treating scale models as precision construction projects rather than merely decorative replicas. The brand’s kits are physically large, materially varied, and often designed to expose or reproduce mechanical systems. Today, Pocher operates as a specialist collector and hobby brand under the Hornby group, with its appeal concentrated among builders seeking highly detailed, display-oriented representations of notable automobiles, motorcycles, trucks, and engines.

• 2020

  Hornby reports renewed international distribution

  [1]Pocheren.wikipedia.org

  Hornby states that Pocher is distributed in 27 countries and that further model releases are planned.

• 2017

  Vestergaard takes ownership

  [1]Pocheren.wikipedia.org

  Danish importer Vestergaard acquires Pocher and surplus inventory during Hornby’s financial crisis.

• 2014

  Modern supercar and motorcycle range expands

  [1]Pocheren.wikipedia.org

  Pocher announces Lamborghini Huracan and Ducati Panigale Superbike kits.

• 2013

  Brand revival launches with Lamborghini Aventador

  [1]Pocheren.wikipedia.org

  Hornby presents a new 1:8 Lamborghini Aventador kit at the Nuremberg International Toy Fair.

• 2004

  Hornby acquires the brand

  [1]Pocheren.wikipedia.org

  Following the Lima group’s bankruptcy, Hornby acquires Pocher.

• 2000

  Original manufacturing operation ends

  [1]Pocheren.wikipedia.org

  The original Pocher company is described as active through 2000.

• 1970

  Ownership transfers to Rivarossi

  [1]Pocheren.wikipedia.org

  Corrado Muratore and later Arnaldo Pocher sell their interests to Rivarossi during the 1970s.

• 1966

  First major 1:8 automobile model is presented

  [1]Pocheren.wikipedia.org

  Pocher presents a detailed Fiat F2 130HP kit at the Milan International Toy Fair, establishing its reputation in large-scale automobile modelling.

• 1951

  Pocher Micromeccanica is established

  [1]Pocheren.wikipedia.org

  Arnaldo Pocher and Corrado Muratore establish a Turin-based model engineering company producing railway accessories and rolling stock.

Premium, engineering-oriented scale-model brand for serious hobbyists and collectors, combining licensed vehicle subjects with large formats, high part counts, mechanical functions, and display-level detail.

• 1:8 scale automobile kits

  Classic line

  Pocher’s Classic line comprises the brand’s most elaborate traditional kits. Subjects are mainly historic European automobiles from manufacturers such as Fiat, Alfa Romeo, Bugatti, Mercedes-Benz, and Rolls-Royce. Kits are characterized by high part counts, mixed materials, screw-and-bolt assembly, detailed engines, functional steering or suspension features, and, on selected models, working pistons, brake systems, moving windows, or illuminated headlights.

• 1:8 scale automobile kits

  Prestige line

  The Prestige line offers a less assembly-intensive alternative to the Classic range. These kits commonly use die-cast metal bodies and approximately 500 parts, while retaining opening doors, detailed engines, working suspension, and a substantial display presence. The range is associated particularly with modern Ferrari and Porsche subjects, including the Ferrari Testarossa and F40.

• 1:8 scale truck kits

  Pocher Truck

  Pocher Truck consisted of two Volvo truck kits using construction principles similar to the Prestige range. The models emphasized press-fit and mechanically assembled parts, detailed exteriors, and large-scale presentation, extending Pocher’s vehicle modelling concept into commercial transport.

• Scale-model engine kits

  Engine kits

  Pocher produced separate kits representing Ferrari Testarossa, Ferrari F40, Volvo, and Bugatti engines. The Bugatti version was described as the most complex, with a moving crankshaft and pistons. These products focused on mechanical display and provided a concentrated version of the engineering detail found in the automobile kits.

• 1:8 scale supercar kit · 2013

  Lamborghini Aventador

  The Lamborghini Aventador was the central product of Hornby’s 2013 Pocher revival. It brought the brand’s large-format, highly detailed construction approach to a contemporary supercar and marked the return of Pocher-branded automobile kits after the Hornby relaunch.

• 1:8 scale supercar kit · 2014

  Lamborghini Huracan

  The Lamborghini Huracan expanded Pocher’s revived modern-car portfolio. Multiple kit versions were associated with the range, including a green variant released during Vestergaard’s ownership of the brand.

• 1:4 scale motorcycle kit · 2014

  Ducati Panigale Superbike

  The Ducati Panigale Superbike was announced as one of Pocher’s post-revival subjects. It extended the brand beyond cars into detailed motorcycle modelling and formed part of the inventory later associated with Vestergaard’s acquisition.

• 2017

  Vestergaard acquires Pocher during Hornby’s financial crisisM&A

  Background

  Hornby was seeking cash during a period of financial difficulty and held surplus Pocher inventory.

  Action taken

  Danish importer Vestergaard acquired the brand and surplus stock, including approximately 1,600 Ducati kits as described in the reference account.

  Aftermath

  A green Lamborghini Huracan variant was released under Vestergaard ownership before Hornby later repurchased the brand.

  Source

• 2013

  Lamborghini Aventador enters the revived rangeProduct launch

  Background

  The relaunch sought to connect Pocher’s historic engineering-led identity with current prestige vehicles.

  Action taken

  Pocher introduced a 1:8 Lamborghini Aventador model kit.

  Aftermath

  The product established contemporary supercars as an important part of the revived brand’s portfolio.

  Source

• 2012

  Hornby relaunches the Pocher brandStrategy

  Background

  Pocher had a historic reputation for highly detailed large-scale model kits, but its original manufacturing operation had ended by 2000.

  Action taken

  Hornby announced a return for the brand and prepared new products aimed at the premium model-collector market.

  Aftermath

  The relaunch was presented publicly at the 2013 Nuremberg International Toy Fair.

  Source

• 2004

  Hornby acquires PocherM&A

  Background

  The acquisition followed the bankruptcy of the Lima group, which had owned the brand after the founders’ interests moved to Rivarossi.

  Action taken

  Hornby purchased the Pocher brand and later developed plans to bring it back to market.

  Aftermath

  Hornby announced a brand revival and introduced new large-scale kits beginning with the Lamborghini Aventador.

  Source

1. 1Pocheren.wikipedia.org
2. 2Hornby plcen.wikipedia.org