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Poh Kong Holdings Berhad

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Retailer / private label

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Poh Kong is a Malaysian jewellery retail chain established in 1976, listed on Bursa Malaysia since 2004.

Last updated September 15, 2026

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Overview

Poh Kong is a Malaysian jewellery retail chain. Established in 1976 with its first outlet in Petaling Jaya, it has grown into Malaysia's largest jewellery retail chain, supported by a manufacturing facility in Shah Alam and the opening of its 100th outlet in 2011. It has been listed on Bursa Malaysia since 2004. The company offers gold and diamond jewellery, operates in-house brands such as Tranz, Happy Love, Anggun, The Art of Auspicious Jewellery, Hemera and D'First, and holds licensed collaborations including Disney Jewellery and Michael Chuah's Yuurei Neko Sama. It also provides services such as customization, repair, engraving, cleaning, resizing, polishing, ear piercing, appraisal and trade-in.

History

Poh Kong was established in 1976 with its first outlet in Petaling Jaya. It has grown into Malaysia's largest jewellery retail chain. The company has been listed on Bursa Malaysia since 2004. It operates a dedicated manufacturing facility in Shah Alam and reached the milestone of its 100th outlet in 2011. It has developed in-house brands including Tranz, Happy Love, Anggun, The Art of Auspicious Jewellery, Hemera and D'First, and holds licensed collaborations such as Disney Jewellery and Michael Chuah's Yuurei Neko Sama.

Products and positioning

Malaysia's largest jewellery retail chain, offering in-house and licensed jewellery brands.

  • Tranz

    Malaysia's first 22K designer gold with a modern touch.

  • Happy Love

    Elegant oriental designs.

  • Anggun

    Floral, Asian-inspired motifs.

  • The Art of Auspicious Jewellery

    Feng Shui-infused pieces symbolizing luck and longevity.

  • Hemera

    Collection featuring the world's most brilliant 101-facet diamonds.

  • D'First

    Collection celebrating the joy of owning a first diamond.

  • Disney Jewellery

    Licensed collections including Mickey Magic, Mickey & Friends, Disney Baby, Winnie the Pooh, and Disney Princesses.

  • Yuurei Neko Sama

    Gold creations in collaboration with Michael Chuah.

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