Pop Farm
Pop Farm is a Moscow-based Russian concert agency and live-music promoter founded in 2013.
Last updated August 31, 2026
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Overview
Pop Farm is a Russian concert agency established in Moscow in 2013. Its activities center on the organization and promotion of live music events, including concerts by international touring artists and festival projects. The agency is particularly associated with Subbotnik Festival, an annual music event staged in Moscow's Gorky Park. The festival was organized by Pop Farm in cooperation with the concert company PMI and Gorky Park, reflecting the agency's role in developing large-scale public music programming rather than operating as a consumer-goods brand. Pop Farm's concert portfolio has included performances by internationally known artists and bands from alternative rock, indie rock, pop-rock, and related genres. Artists identified in reference material connected with its projects include The Offspring, Imagine Dragons, The xx, Miles Kane, Warpaint, Cut Copy, and Smashing Pumpkins. The agency also promoted the first Russian tour by the American punk-rock band The Offspring, which began on 25 October, although the available reference material does not specify the year of that tour. The company's best-documented early activity is its involvement in the Subbotnik Festival. On 6 July, the festival was held at Gorky Park and was organized by Pop Farm together with PMI and the park. The event positioned Pop Farm as a promoter capable of coordinating artist bookings, venue partnerships, and festival production in a major urban setting. Beyond the named festival and concerts, public reference material provides limited information about the company's ownership, management, financial performance, corporate structure, current operating status, or subsequent projects. It is therefore best characterized as a Russian live-entertainment and concert-promotion agency whose known public profile is tied to international music programming in Moscow.
History
Pop Farm was founded in Moscow in 2013 as a concert agency operating in Russia's live-music sector. Unlike a conventional product brand, the company is known primarily for organizing concerts, promoting tours, and developing festival programming. Publicly available reference material does not identify the founders, ownership structure, executives, legal form, or financial results. One of the agency's central projects is Subbotnik Festival, an annual music festival held in Gorky Park in Moscow. A documented edition took place on 6 July and was organized by Pop Farm in partnership with the concert company PMI and Gorky Park. This collaboration placed the agency within a broader ecosystem of Russian concert promoters, municipal or venue partners, and large public cultural events. The festival format also illustrates Pop Farm's apparent focus on curated contemporary music programming rather than solely on single-artist concerts. Pop Farm has been associated with concerts by a range of international acts. The names cited in reference material include Imagine Dragons, The xx, Miles Kane, Warpaint, Cut Copy, and Smashing Pumpkins. These projects span several adjacent genres, including alternative rock, indie music, electronic-influenced pop, and mainstream international rock. The breadth of the acts suggests that the agency's work involved importing and presenting overseas touring artists to Russian audiences, although the available source does not provide complete event dates, venues, attendance figures, or commercial results. The agency also promoted the first Russian tour by the American punk-rock band The Offspring. The tour began on 25 October, but the source material available for this dossier does not state the year. The project is notable because it indicates Pop Farm's role extended beyond festival production to multi-date touring and artist presentation. After the documented founding and early projects, reliable public information in the supplied references becomes limited. There is no confirmed information about later ownership, management changes, corporate transactions, a current website, financial performance, or whether the agency remains active. Accordingly, Pop Farm's documented history is that of a Moscow concert promoter established in 2013, associated with Subbotnik Festival and with Russian concert projects for internationally recognized artists.
- 2013
Pop Farm founded in Moscow
[1]Pop Farm was established as a Russian concert agency in Moscow.
Subbotnik Festival held at Gorky Park
[1]Pop Farm organized an edition of Subbotnik Festival at Gorky Park in partnership with PMI and Gorky Park. The source identifies the date as 6 July but does not provide the year in the supplied material.
The Offspring's first Russian tour begins
[1]The Offspring began their first Russian tour in a project promoted by Pop Farm. The tour started on 25 October; the year is not specified in the supplied reference.
Products and positioning
A Moscow-based live-entertainment agency focused on bringing international artists to Russian audiences and producing large-scale music events.
Music festival
Subbotnik Festival
An annual music festival associated with Pop Farm and held at Gorky Park in Moscow. A documented edition was organized jointly by Pop Farm, PMI, and Gorky Park, making it the agency's clearest flagship festival project.
Concert promotion
International concert and touring projects
Pop Farm has promoted concerts and tours by international artists including The Offspring, Imagine Dragons, The xx, Miles Kane, Warpaint, Cut Copy, and Smashing Pumpkins. The projects represent the agency's role in presenting overseas music acts to audiences in Russia.
Sources1 sources
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